Campaign India Digital Crest Awards

Our jury loves creative digital campaigns. The only thing they love more are creative digital campaigns that delivered on stated marketing objectives.

If digital's USP is that it is more measurable, shouldn't digital campaigns be awarded for results they achieve?

The Campaign India Digital Crest Awards (CIDCA) places maximum emphasis on results achieved through digital marketing campaigns, be they social, mobile, apps, digital, experiential...

Campaign India's premier property to celebrate excellence in digital marketing is in its seventh year. And it focuses relentlessly on results, with an all-marketer (and digital-related client functions) jury.

Digital Crest Awards

Campaign India Digital Crest Awards 2017

Campaign India is back with the seventh edition of its awards to honour excellence in digital advertising and marketing.

Rechristened Campaign India Digital Crest Awards (CIDCA) in 2016, the property has evolved over the last seven years from its origins (as the Campaign India Digital Media Awards), to remain contemporary, relevant and inclusive of the dynamic changes in the digital ecosystem.

It will seek to identify and reward the most engaging, creative and effective campaigns across digital media.

Based on a survey among industry practitioners and marketers to elicit feedback, the number and nature of categories have been fine-tuned over the years to keep pace with developments in digital advertising and marketing.

The Campaign India Digital Crest Awards 2017 will invite entries across 23 broad categories and sub-categories.

Placing greater emphasis on ROI and effectiveness, significant changes were introduced in the jury composition in 2016. We continue with the all-marketer and digital practitioner jury from the clients fraternity this year. The jury will be convened by Prasad Sangameshwaran, Managing editor, Campaign India.

Did your digital campaigns click with consumers? Enter CIDCA 2017 if they did. Make your best pitch.

For further details, e-mail: cidca@haymarket.co.in

Essential Dates

Entries Open

1st April 2017

Early Entry Deadline

20th April 2017

Final Entry Deadline

5th May 2017

Awards Night

31st May 2017

Categories

Search

Awarded to the best use of search marketing to create a measurable impact. Tactics could include search engine optimisation and/or paid search.

Display

Awarded to the campaign that uses online display advertising, including but not limited to, banners of any format, page takeovers, and rich media.

Loyalty

Awarded to the digital campaign that is most effective in generating customer loyalty to an existing brand, service or product, measured through increasing persistence/purchase frequency.

Use of Data

  • For CRM
  • For New Business

This could be for any category of product or service. Innovation and creativity in sourcing, interpreting and using data to achieve business objectives will be evaluated.

Online Commerce Campaign

  • Customer acquistion
  • Customer engagement
  • Customer retention

Online Commerce as defined here includes any brand that allows consumers to transact online, including apps like those for ticketing and food ordering. Results provided will form a key element of evaluation like with other categories, and absolute numbers will score higher than percentages.

e-Commerce Omni-channel strategy

A campaign that demonstrates use of multiple channels to acquire, engage and sell to consumers, improving efficiency and returns to an online commerce brand.

Content Community

The v/blog maybe under any subject, vertical, with content generated by an individual or a group, for a brand / corporate / brand or corporate property. This could be a blog that pushes for a government / corporate / social policy change. Communities built around social causes or natural calamities will be moved to 'Social Cause' category unless backed by a brand or corporate entity. Entries will be judged basis popularity, virality, originality, consistency and quality of content – against stated objectives.

Website

Awarded to the campaign that best uses a website to create a measurable impact as part of an overall marketing communications strategy.

  • Corporate / Brand
  • Campaigns

Mobile

Awarded to the best use of the mobile platform to create a measurable impact. Mobile use could refer to all types of advertising that can be accessed on mobile phones, tablets and phablets. There are three sub-categories:

  • Display
  • SMS
  • Voice-Based
  • Integrated

Viral marketing campaign

Awarded to the digital content or campaign that uses communication that has been developed specifically to be distributed virally to a mass audience via the Internet. Entries in this category must be presented so that the judges can see how an individual was led to the video/website etc. – the triggers of virality. Must be accompanied by a media / distribution / seeding plan and achieved results.

Media innovation

Awarded to the campaign that uses existing or newly created digital media in fresh and innovative ways to explore new channels of communication and achieve marketing success during the review period.

Augmented Reality

Awarded to the best use of Augmented Reality in a campaign.

Use of social media in a campaign

Awarded to the campaign that innovatively uses social media most effectively and creatively to reach target customers to build or maintain their brand and market share while attaining marketing objectives set during the review period. Entries should truly make use of social media platforms beyond simply the viral reach of a campaign.

Apps

Awarded to an innovative, entertainment or informative app developed specifically as part of an ongoing campaign or stand alone addition to a brand that effectively and creatively reached target customers to attain marketing objectives. There are two sub-categories:

  • Mobile Apps
  • Online Apps

Advergaming

Awarded to the strategic development of a game that effectively and creatively reached target customers to build or maintain their brand and market share while attaining marketing objectives.

Online Video

Awarded to the video(s) used in a campaign and made for online distribution. Entrants will be required to state if the video was also transmitted on TV or any other channel after going live online. This information will be supplied to the jury and will be considered while voting. Videos that were released online after the TV/cinema release do not qualify.

  • Short form (180 seconds or less)
  • Long form (Over 180 seconds)

A shorter edit of the same 'Long form' Online Video may be entered in Short form. It will be evaluated separately in both categories, based on how each version played a role in achieving stated objectives.

Digital Craft

  • Best Writing

Awarded to the best piece of writing for a particular campaign. Individual entries or single (blog) posts will not be considered.

  • Awarded to the best use of design and navigation as part of a website or an app layout.

Online marketing

Awarded to the campaign that uses multiple online elements together as the key engagement driver and to achieve proven results in relation to the objectives set. Entries must build a complete picture by showing how the campaign played across digital channels. Should include multiple online elements (for example banners, viral videos, landing sites, etc.). This means that the elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.

Integrated

To be considered for the integrated media award, projects must show how they used digital amongst a range of media, including offline channels, in the best possible way to promote a product or service. This means that the creative, media, online and offline elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.

Digital Strategy

Awarded to the digital campaign where the agency has been able to put together a go-to-market plan that's independent of the ATL activities. Results of this plan need to be submitted with metrics.

Long-term strategy

Awarded to the digital campaign where the agency has been servicing the client for more than one year and different online projects were executed through the duration to solve business problems.

Experiential

Awarded to innovative digital work on OOH media or as part of an experiential marketing (activation) campaign. In case of on-screen creative, adaptation for OOH media and innovation therein would be valued. Additional weightage will be given for activating consumers through additional digital channels like mobile, promoting interactivity.

Showcase

Awarded in this category will be digital entries and/or campaigns where the work need not necessarily be created for a client brand. This could be for fictitious brands, even. The category is aimed at showcasing and recognising creative work that has pushed boundaries in digital advertising and marketing. As with other categories, the entry needs to reflect use of technology and innovation towards customer impact. Specific to the 'Showcase' category, it needs to show clients unexplored possibilities that could be pursued by them in future.
Note: For the 'Showcase' category, the client approval letter will have to be sent by the respective agency head.

Social cause

From objective to ideation to execution to results, the entrant needs to showcase how a digital marketing campaign helped an NGO, or a social cause supported by a corporate/brand. This could also be entered in one or more other categories listed above (except Showcase). Use of different digital elements will beget more points. There are two sub-categories:

  • Social cause supported by a corporate/brand
  • Campaign for an NGO

Entry Guidelines

Who should enter?

Entry is open to clients, publishers and media owners, as well as digital agencies, advertising agencies, production or design companies, or other relevant marketing service providers. Any entry for a particular project should be coordinated between the different parties involved. In case the same piece of work is entered by multiple parties in the same category, the award, if any, will be shared between multiple entrants.

Eligibility period

Campaigns launched or current during the period from 1 April 2016 to 31 March 2017 are eligible to enter the awards.

Entries Open: 1 April 2017
Entry fees

From 01 April to 20 April: Rs. 6,500 per entry + Service Tax
From 20 April to 9 May: Rs. 7,500 per entry + Service Tax

Entries are to be submitted on http://ijudge.mpplication.com/cidca2016/
Each entry must include the following to be considered complete:
  • Completed online entry form
  • Support materials on a microsite/landing page or uploaded online (Follow format requirements
  • Each supporting item should not be more than 5 MB
  • Total payment for all entries submitted
  • If any video/s have been submitted as support material on the entry system, send one DVD containing hi-res versions of ALL the videos submitted online (in H264 compression, 1280 x 720, aspect ratio 16:9, and in .mp4, .avi, .mov, .mpeg2, or .avi format)

DVD to be sent by courier, with ENTRY TITLE, ENTRANT COMPANY, and CATEGORY mentioned to:

CIDCA 2016 - Campaign India, Haymarket Media India Private Limited,5th Floor, Raheja Xion Building, Off Dr Ambedkar Road, Opp. Nirmal Park, Dr. Ambedkar Marg, Byculla (E), Mumbai 400027, Direct: +91 22 23787443.

Entry fees

From 01 April to 20 April: Rs. 6,500 per entry + Service Tax
From 20 April to 9 May: Rs. 7,500 per entry + Service Tax

By Cheque

Account Name:
HAYMARKET MEDIA INDIA PRIVATE LIMITED

Postal Address:
CIDCA 2017

Campaign India,
Haymarket Media India, 5th Floor, Raheja Xion Building, off. Dr. Ambedkar Road, Opp. Nirmal Park, Dr. Ambedkar Marg, Byculla (E), Mumbai 400027. Maharashtra, India

By Online transfer

Account Name:
HAYMARKET MEDIA INDIA PRIVATE LIMITED

Bank Name:
HDFC BANK

Current Account Number:
03572320001089

Branch Address:
Shapoorji Pallonji Building,
Dr. Shirodkar Marg, Near KEM Hospital, opp. Bata Showroom, Mumbai – 400 012, Maharashtra, India

RTGS / NEFT IFSC CODE:
HDFC0000357

On a single e-mail, enlist ENTRY TITLE, ENTRANT COMPANY NAME, CATEGORY for each entry and TOTAL NUMBER OF ENTRIES, and send the same with proof of ONLINE PAYMENT CONFIRMATION to: cidca@haymarket.co.in.

Judging

An independent jury consisting of leading client marketers will judge the entries. Great care is taken in selecting a judging panel comprising the right balance of specialist knowledge, experience and objectivity. Strict guidelines, designed to eliminate vested interest or breaches of rules of entry, will be followed. In all categories, judges will look primarily for projects that have delivered against the client advertiser's objectives. Winning projects will be able to offer demonstrable success in this regard. However, judges will also take into account the 'level of difficulty' of those objectives and the degree to which they have been met using innovative and creative treatments.

Judging criteria

A detailed quantitative methodology has been developed to fairly and accurately benchmark and analyse each entry on its merits. This includes the following:

Strategy 20%

Concise and proven evidence of an insightful approach to the overall issue and target audience while being true to this strategy throughout each of the campaign elements.

Creativity and Innovation 25%

Judges will look for originality of idea or concept, creative selection of communications channels and innovation in measurement of results.

Execution 25%

Judges will look for a convincing argument made establishing a cause and effect between the objectives, strategy and results of the campaign. They will also consider other factors such as the effective use of resources, and technical excellence in implementing integrated campaigns.

Results 30%

Judges will consider the difficulty of the task at hand, the scale of the results, how well the strategies and communications methods chosen met the objectives set. Judges will be looking for quantification of results from a credible source (and seek third party verification of awards winners). In addition, judges will qualitatively be looking for clear definitions in the written submission of the campaign overview, challenges and constraints, objectives, strategy and results. Wherever possible, provide facts and figures substantiating claims to give judges the most comprehensive and informed view of your campaign.

Shortlist 2017

Entry Title

Entrant Company

Brand

Advergaming

#BaarishKoAaneDo - Using personalized Gaming experience to drive Awareness Tonic Media Apex Ultima Protek
Big Billion Hunt 2.0 Dentsu Webchutney lipkart
ZPump Isobar Reebok

Apps - Mobile Apps

Our Hearts beat as One! Mindshare India Kwality Walls Cornetto
Vkaao: India's First On-Demand Theatre Platform Indigo systems and technology consulting private limited Vkaao
Live Young, Live Free App Hungama Digital Services Live Young, Live Free
HDFC ERGO - IPO on Apple Watch HDFC ERGO General Insurance Company Limited HDFC ERGO General Insurance Company Limited

Augmented Reality

Selfie with Salman! Mindshare Active Wheel
Motu Patlu King Of Kings Viacom 18 Media Private Limited Nickelodeon

Content Community

Jaipur Literature Festival 2017 Interactive Avenues Pvt. Ltd. Jaipur Literature Festival 2017
We proved that quirky dreams could be great careers Interactive Avenues Axis Mutual Fund
Empowering farmers to #SowTheFuture Interactive Avenues Mahindra Tractors
Don't Hold Back Bestseller JACK & JONES
White Super Fresh FoxyMoron Maybelline New York
Harper Broadcast HarperCollins India HarperCollins India

Digital Craft - Best Use of Design and Navigation

MAX2 Timeless Awards -The First ever User Driven Digital Awards Tonic Media Sony MAX 2
IDFC - Shaadi Ke Kharche Interactive Avenues IDFC Bank
Live Young, Live Free App Hungama Digital Services Live Young, Live Free

Digital Craft - Best Writing

Cornetto - Say the Unsaid... Mindshare India Kwality Walls Cornetto
Year In Review DigitasLBi India Frooti
The Frooti Life DigitasLBi India Frooti
HDFC Life ZIRCA Digital Solutions Pvt Ltd. HDFC Life
The Tata Racemo launch! The 120 Media Collective TAMO Racemo

Digital Strategy

talentrack magnon group talentrack
Pureit Outshout Or Outshine ? Mindshare India Pureit
The Young SUV- Sales campaign Interactive Avenues KUV 100
Pocket Dentist Red Fuse Communications Colgate
The Hard Way Series DigitasLBi India Budweiser
World's First Healthgram Tonic Media Nutralite
#CanDo Teen Bandar Enable Travel
Unlocking the Athlete in Every Woman MINDSHARE NIKE
NYX Professional Makeup Launch In India FoxyMoron NYX Professional Makeup
Ek Kadam Unnati Ki Aur Pulp Strategy Communications Pvt Ltd Technology
Taxes Acche Hain Sparkt Private Limited Mahindra Mutual Fund

Display

Feel the Greens Madison Media Godrej Greens
Leveraging Search to spread Sprite's message of #ClearHai Interactive Avenues Pvt. Ltd. Coca Cola , Sprite
The Young SUV- Sales campaign Interactive Avenues KUV 100
Johnson and Johnson – Best for Baby Interactive Avenues Johnsons Baby
HP PRINTER DYNAMIC BANNER Magnon eg+ Hewlett Packard
Cadbury Gems Angry Birds Association Carat Isobar Cadbury Gems
Facebook Canvas For Maybelline At Fashion Week Display Maybelline New York
INDIA'S FIRST CONSUMER SOURCED NETWORK Group M Media Pvt Ltd - Team Airtel Bharti Airtel Pvt Ltd
P.O.W. Sparkt Private Limited Star Plus
Maruti Alto - Your First Car on Google Maps Isobar India Maruti Suzuki Alto
One Size doesn't fit all Mindshare Royal Challenge
Rising Star   Colors

e-Commerce Omni-channel strategy

The Fit Me Tool FoxyMoron Maybelline New York
iCalculate iProspect ICICI Bank

Experiential

Feel the Greens Madison India Godrej Greens
#ignis - Twitter- Fetti Machine Grapes Digital Pvt. Ltd. Maruti Suzuki Ignis
Our Hearts beat as One! Mindshare India Kwality Walls Cornetto
Selfie with Salman! Mindshare Active Wheel
Bro'ster Dentsu Webchutney Morning Fresh
Pocket Dentist Red Fuse Communications Colgate

Integrated

talentrack magnon group talentrack
#FeelAlive - How Viewers emotions came alive on Television Tonic Media Sony BBC Earth
How a moment turns magical only at Club Mahindra FCB Interface Club Mahindra
IDFC - Angoota Uthao Interactive Avenues IDFC Bank
Kabali Campaign Interactive Avenues Muthoot
Don't Hold Back Bestseller JACK & JONES
Pocket Dentist Red Fuse Communications Colgate
CDM Friendship Day Madfie Carat Isobar Cadbury Dairy Milk
Aristocrat - Unpacking a forgotten brand to life ibs Aristocrat Bags
Unlocking the Athlete in Every Woman MINDSHARE NIKE
Ek Kadam Unnati Ki Aur Pulp Strategy Communications Pvt Ltd Technology
INDIA'S FIRST CONSUMER SOURCED NETWORK Group M Media Pvt Ltd - Team Airtel Bharti Airtel
Things Don't Judge 22feet Tribal Worldwide eBay India
Nayi Soch Sparkt Private Limited Star Plus
Celebrate Life Mindshare Pvt. Ltd SBI Life
Home transformation on your fingertips Madison Communications Ezycolour

Long-term Strategy

talentrack magnon group talentrack
Gateway to Celebs - Building a Entertainment Brand via Facebook Videos Tonic Media Sony TV
Mahindra Voice Engine Optimization Sparkt Private Limited Mahindra Mutual Fund

Loyalty

AXN Show Addicts Tonic Media AXN India

Media innovation

Privileges are now ZERO Km away Madison Media Godrej Infinity
Flipstakart Dentsu Webchutney Flipkart
Big Billion Hunt 2.0 Dentsu Webchutney Flipkart
Look it's a car…it's an emoji…it's the Nissan GT-R OMD GT-R
Go Hyperlocal by Dell Gozoop Online Pvt Ltd Dell India
Snap Counsellors TBWA\ India Love Doctor
Maybelline New York's Facebook Chat Bot FoxyMoron Maybelline New York
INDIA'S FIRST MEDIA PLAN CREATED THROUGH ARTIFICIAL INTELLIGENCE Group M Media Pvt Ltd - Team Airtel Bharti Airtel Pvt Ltd
How to throw a kick ass home party as told by our AI powered bartender Mindshare Liveinstyle
Dance Plus 2 Star India Star Plus
P.O.W. Sparkt Private Limited Star Plus
Maruti Alto - Your First Car on Google Maps Isobar India Maruti Suzuki Alto
Big in Your Life Mindshare India Pvt. Ltd Aditya Birla Group- Corporate
The World's First Vanishing Email Sideways Consulting Imagica

Mobile - Display

Feel the Greens Madison Media Godrej Greens
Privileges are now ZERO Km away Madison Media Godrej Infinity
How to Unlock Big Ideas on Mobile Display via Hologram Tonic Media Aditya Birla Group
Cadbury Gems Angry Birds Association Carat Isobar Cadbury Gems
Hitchhicker's Guide to party like a celeb Mindshare Johnnie Walker
Maruti Alto - Your First Car on Google Maps Isobar India Maruti Suzuki Alto
Combating the consumer blind spot with the mobile phone Mindshare USL Diageo
Hotels.com Summer Sale Campaign Performics Hotels.com

Mobile - Integrated

Mobile Asana WATConsult Bajaj Allianz General Insurance
Flaunt to Feed WATConsult Godrej Microwaves
Unlocking the Athlete in Every Woman MINDSHARE NIKE

Mobile - SMS

When SMS 2.0 provided Maximum Vishwas, Maximum Bachat MEC - GroupM Aquasure
Mobile - Voice-Based
Angrezi Mobile Pathshala Madison Media Nihar Shanti Amla
A branded call-prompt missed call to win hearts PHD India Horlicks
Pocket Dentist Red Fuse Communications Colgate

Online Commerce Campaign - Customer engagement

Big Billion Hunt 2.0 Dentsu Webchutney Flipkart

Online marketing

Parents of Fertility WATConsult Merck
talentrack magnon group talentrack
Click and Simply Save MEC Mutual Fund
The Young SUV- Sales campaign Interactive Avenues KUV 100
Hate the Pimple WATConsult Himalaya Men
Surf excel #ReadyForLife PHD Media Surf Excel
The Hard Way Series DigitasLBi India India
Jaguar #SetThePace Mindshare Jaguar
Establishing Times Internet Ltd. as a Challenger Brand for Digital Advertising in India Zeno Group India Times Internet Ltd.
#TakeOnTax Contract Advertising Pvt. Ltd. UTI Mutual funds
Nayi Soch Sparkt Private Limited Star Plus
Nayi Soch - Womens Day Sparkt Private Limited Star Plus
62nd Filmfare Awards 2017 Worldwide Media Pvt. Ltd Filmfare
30 Day Developer Challenge OgilvyOne IBM
Ola - Drunk Tweets Happy mcgarrybowen Ola

Online Video - Long form (Over 180 seconds)

Vicks - Generations Of Care SeeOn Vicks
Jaguar #SetThePace Mindshare Jaguar
A webisode series that touches a million hearts Madison Communications Corporate
Bajaj V - The Invincible Indians Mindshare India Pvt. Ltd Bajaj V

Online Video - Long form Online Video - Short form (180 seconds or less)(Over 180 seconds)

Empowering farmers to #SowTheFuture Interactive Avenues Mahindra Tractors
Johnson and Johnson – Best for Baby Interactive Avenues Johnsons Baby
The Hard Way Series DigitasLBi India Budweiser
It Takes 2 MediaCom Communications Pvt. Ltd. Pampers
World's First Healthgram Tonic Media Nutralite
#TakeOnTax GoodFellas.Studio UTI Mutual Funds
HarperCollins India 25 HarperCollins India HarperCollins Publishers India
'Live Young, Live Free' Mannequin Challenge Hungama Digital Services Live Young, Live Free
Dove Change the Rhyme Mindshare Dove
GOOGLE SHAYARI BREATHLESS FILMS google search
Ola - Give Way. Give Life. Happy mcgarrybowen Ola

Search

Tapping into in-market users on Search Mindshare India Apollo 4 Wheeler Tyres
How Dr. Batra's used SEM to help patients keep their appointments Interactive Avenues Dr. Batras
Reliance Mutual Fund Search Marketing Interactive Avenues Reliance
The Watchable Ads WATConsult digibank by DBS
100% Dad - Conquering the BFSI bidding war by targeting the softer side of the Indian Man LIQVD ASIA Indiabulls Home Loans
Driving beyond the online barriers of language Isobar India Maruti Suzuki Alto 800
A unified solution for an atypical consumer Madison Communications Home Solutions
How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions Isobar India BMW 3 Series

Showcase

#PauseTheResume Dentsu Webchutney Dentsu Webchutney
Immersive Virtual Reality application for Johnson Tiles Digital Vibe Johnson Tiles

Social cause - Campaign for an NGO

Flaunt to Feed WATConsult Godrej Microwaves

Social cause - Social cause supported by a corporate/brand

Smile OK Please PHD India Happydent
#FreedomFromNonTransparency - An Initiative by Wellness Forever Digital Republik Wellness Forever Chemists
Raymond celebrates Father's day - a single mother's true story Raymond Limited Raymond Limited
Snap Counsellors TBWA\ India LoveDoctordotin
Vicks - Generations Of Care SeeOn Vicks
Nayi Soch - Womens Day Sparkt Private Limited Star Plus
Ola - Give Way. Give Life. Happy mcgarrybowen Ola

Use of Data - For CRM

BSES Brand Building Through Effective CRM Online Reputation Management Private Limited BSES
Samvaad Consumer Gap Analysis Interactive Avenues Pvt. Ltd. Thums Up
The World's First Online Animatronic Show Sideways Consulting Imagica

Use of Data - For New Business

Videogyan - Data Driven Optimisation and Targeting Vidooly Media Tech Videogyan
Bag of Joy - How american tourister made sure that everyone had a joyful diwali. Interactive Avenues American Tourister
Data Jugalbandi - Kellogg's Special K Mindshare Special K

Use of social media in a campaign

Property Buddy Madison Media Godrej Emerald
#RockTheSpotlight Madison Media Livon
Big Billion Hunt 2.0 Dentsu Webchutney Flipkart
Year In Review DigitasLBi India Frooti
We Love Your Work Gozoop Online Pvt Ltd Dell India
Woman, I am in love with the shape of you Zeno Group India Levi's
#SomethingMissing - Social Media Xebec Emedia Technologies Pvt Ltd Protinex
Mobile Asana WATConsult Bajaja Allianz General Insurance
Don't Hold Back Bestseller JACK & JONES
A SINGLE MOM'S TRUE STORY Raymond Limited Raymond Limited
World's First Healthgram Tonic Media Nutralite
Digital Marketing Campaign of PINK Everymedia Technologies Private Limited Films
How to throw a kickass homeparty as told by our AI powered bartender Mindshare Liveinstyle
Nayi Soch Sparkt Private Limited Star Plus
Dove Change the Rhyme Mindshare Dove
Movie Now + Chimp&z Inc Movies Now
Elantra RT2Unlock Innocean Worldwide Communication Pvt. Ltd. Hyundai Elantra
Twitter takes a break with KitKat Performics Nestle Kit Kat

Viral marketing campaign

The Hard Way Series DigitasLBi India Budweiser
Hate the Pimple WATConsult Himalaya Men
World's First Healthgram Tonic Media Nutralite
Nayi Soch Sparkt Private Limited Star Plus
#TeaForTrump - Trumping Donald Trump #arm worldwide TE-A-ME
OLA in BAASHHA Motivator, GroupM OLA

Website - Campaigns

Amazing A350 Campaign MRM- McCann Delhi Lufthansa India
Ek Kadam Unnati Ki Aur Pulp Strategy Communications Pvt Ltd Technology

Website - Corporate / Brand

How Angel Broking showcased content with simplicity when 'too much' is the norm Interactive Avenues Angel Broking
How Dr. Batra's empowered patients with a credible source of alternative therapy Interactive Avenues Dr.Batra
How Asian Paints broke out of the cans and onto the décor scene Interactive Avenues Asian Paints
Saint Gobain - Gyproc Website Interactive Avenues Gyproc

Winners 2016

Agency / Entrant

Bronze (5)

Silver (10)

Gold (20)

Grand Prix (30)

Total Points

Arm Worldwide     1   20
Breathless Films 1       5
Dentsu Webchutney 2 2 1   50
Digital Republik   1     10
FoxyMoron 1   1   25
Goodfellas. Studio   1     10
Grapes Digital   1     10
GroupM Media   1     10
Happy mcgarrybowen 1   1   25
Harper Collins 1   1   25
HDFC Ergo General Insurance 1       5
Hungama Digital Services   1     10
Indigo Systems and Technology Consulting     1   20
Innocean Worldwide 1       5
Interactive Avenues 6 1     40
Isobar 1 2 1   45
Jack & Jones   1     10
Madison Communications 1       5
Madison Media   2     20
Magnon Group   2 1   40
MEC 1       5
Mindshare 6 3 3   120
MRM McCann 1       5
OMD 1       5
Performics   1 1   30
PHD India 1 1     25
Pulp Strategy Communications   1     10
Raymond 1       5
Red Fuse Communications     1   20
SeeOn   1     10
Sideways Consulting 2       10
Sparkt   1 2 1 80
Teen Bandar 1       5
The 120 Media Collective     1   20
Tonic Media   1 4   90
Viacom18   1     10
Vidooly Media 1       5
WATConsult 2 1 1   40
ZIRCA Digital Solutions   1     10

Contact Us

To reach

Campaign India,
Haymarket Media India, 5th Floor, Raheja Xion Building,
Opp. Nirmal Park, Dr. Ambedkar Marg, Byculla (E),
Mumbai 400027. Maharashtra, India

Tel: +91 22 23787443 / +91 9930351282

Email: cidca@haymarket.co.in

For further details:

Avinash Bhakre
Mob: +91 9930351282
Email: cidca@haymarket.co.in

For sponsorship opportunities:

Kangkan Sarma
Tel: +91 22 23787404
Mob: +91 9967356650
Email: kangkan.sarma@haymarket.co.in