Campaign India Digital Crest Awards

Our jury loves creative digital campaigns. The only thing they love more are creative digital campaigns that delivered on stated marketing objectives.

If digital's USP is that it is more measurable, shouldn't digital campaigns be awarded for results they achieve?

The Campaign India Digital Crest Awards 2020(CIDCA) places maximum emphasis on results achieved through digital marketing campaigns, be they social, mobile, apps, digital, experiential...

Campaign India's premier property to celebrate excellence in digital marketing is in its tenth year. And it focuses relentlessly on results, with an all-marketer (and digital-related client functions) jury.

Did your digital campaigns click with consumers? Enter CIDCA 2020 if they did. Make your best pitch.

Digital Crest Awards

Campaign India Digital Crest Awards 2020

Campaign India is back with the eleventh edition of its awards to honour excellence in digital advertising and marketing.

Rechristened Campaign India Digital Crest Awards (CIDCA) in 2013, the property has evolved over the last ten years from its origins (as the Campaign India Digital Media Awards), to remain contemporary, relevant and inclusive of the dynamic changes in the digital ecosystem.

It will seek to identify and reward the most engaging, creative and effective campaigns across digital media.

Based on a survey among industry practitioners and marketers to elicit feedback, the number and nature of categories have been fine-tuned over the years to keep pace with developments in digital advertising and marketing.

The Campaign India Digital Crest Awards 2020 will invite entries across 30 broad categories.

Placing greater emphasis on ROI and effectiveness, significant changes were introduced in the jury composition in 2019. We continue with the all-marketer and digital practitioner jury from the clients fraternity this year.

Did your digital campaigns click with consumers? Enter CIDCA 2020 if they did. Make your best pitch.

For further details, e-mail: cidca@haymarket.co.in

Essential Dates

Entries Open

10th April 2020

Early Entry Deadline

30th April 2020

Final Entry Deadline

30th June 2020

Awards Night

TBA

Categories

Advergaming

Awarded to the strategic development of a game that effectively and creatively reached target customers to build or maintain their brand and market share while attaining marketing objectives.

Apps

Awarded to an innovative, entertainment or informative app developed specifically as part of an ongoing campaign or stand alone addition to a brand that effectively and creatively reached target customers to attain marketing objectives. There are two sub-categories:

  • Mobile Apps
  • Online Apps

Augmented Reality

Awarded to the best use of Augmented Reality in a campaign.

Best content on an OTT platform

With more and more series coming up on OTT platforms, this category will award the platform which has the best original content.

Best use of digital personal assistant

As Siri, Alexa, Google assistant and their tribe gain global acceptance, this category looks at the best use of digital personal assistants in marketing and their integration with the overall brand experience

Content Community

The v/blog maybe under any subject, vertical, with content generated by an individual or a group, for a brand / corporate / brand or corporate property. This could be a blog that pushes for a government / corporate / social policy change. Communities built around social causes or natural calamities will be moved to 'Social Cause' category unless backed by a brand or corporate entity. Entries will be judged basis popularity, virality, originality, consistency and quality of content – against stated objectives.

Display

Awarded to the campaign that uses online display advertising, including but not limited to, banners of any format, page takeovers, and rich media.

Digital Strategy

Awarded to the digital campaign where the agency has been able to put together a go-to-market plan that's independent of the ATL activities. Results of this plan need to be submitted with metrics.

Digital Craft

  • Best Writing

Awarded to the best piece of writing for a particular campaign. Individual entries or single (blog) posts will not be considered.

  • Best Use of Design and Navigation

Awarded to the best use of design and navigation as part of a website or an app layout

  • Best use of Interaction Design in Online or Mobile Apps

The science of interaction design plays a far broader role in customer engagement. This sub-category intends to celebrate success in interaction design

  • Art Direction/Communication in digital Design

The effort that goes into art direction of digital assets ranging from display, email or social media posts often go unrecognised within the framework of a larger campaign or strategy. This category attempts to bring these initiatives into the mainstream

e-Commerce Omni-channel strategy

A campaign that demonstrates use of multiple channels to acquire, engage and sell to consumers, improving efficiency and returns to an online commerce brand.

Experiential

Awarded to innovative digital work on OOH media or as part of an experiential marketing (activation) campaign. In case of on-screen creative, adaptation for OOH media and innovation therein would be valued. Additional weightage will be given for activating consumers through additional digital channels like mobile, promoting interactivity.

Format Innovation

Most of the content and communication is restricted to a 16:9 frame. This category rewards the innovative use of content that breaks the frame and sets new standards

Integrated

To be considered for the integrated media award, projects must show how they used digital amongst a range of media, including offline channels, in the best possible way to promote a product or service. This means that the creative, media, online and offline elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.

Insight-led programmatic buying

Awarded to the best use of insights in programmatic advertising, use of a seamless media and creative strategy, recaliberation in real time and optimal use of client resources

Innovation in e-commerce

This category accepts cases that have to do with innovation in commerce. For example, excellence in e-commerce using a cognitive commerce interface

Long-term strategy

Awarded to the digital campaign where the agency has been servicing the client for more than one year and different online projects were executed through the duration to solve business problems.

Loyalty

Awarded to the digital campaign that is most effective in generating customer loyalty to an existing brand, service or product, measured through increasing persistence/purchase frequency.

Media innovation

Awarded to the campaign that uses existing or newly created digital media in fresh and innovative ways to explore new channels of communication and achieve marketing success during the review period.

Mobile

Awarded to the best use of the mobile platform to create a measurable impact. Mobile use could refer to all types of advertising that can be accessed on mobile phones, tablets and phablets. There are three sub-categories:

  • Display
  • SMS
  • Voice-Based
  • Integrated

Online Commerce Campaign

  • Customer acquistion
  • Customer engagement
  • Customer retention

Online Commerce as defined here includes any brand that allows consumers to transact online, including apps like those for ticketing and food ordering. Results provided will form a key element of evaluation like with other categories, and absolute numbers will score higher than percentages.

Online marketing

Awarded to the campaign that uses multiple online elements together as the key engagement driver and to achieve proven results in relation to the objectives set. Entries must build a complete picture by showing how the campaign played across digital channels. Should include multiple online elements (for example banners, viral videos, landing sites, etc.). This means that the elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.

Online Video

Awarded to the video(s) used in a campaign and made for online distribution. Entrants will be required to state if the video was also transmitted on TV or any other channel after going live online. This information will be supplied to the jury and will be considered while voting. Videos that were released online after the TV/cinema release do not qualify.

  • Short form (180 seconds or less)
  • Long form (Over 180 seconds)

A shorter edit of the same 'Long form' Online Video may be entered in Short form. It will be evaluated separately in both categories, based on how each version played a role in achieving stated objectives.

Real Time Advertising

Ad campaigns created as a response to current news. Could be reactions on social media to trending news or very recent events.

Search

  • SEO/Paid search

Awarded to the best use of search marketing to create a measurable impact. Tactics could include search engine optimisation and/or paid search

  • Application of technology in search

As the definition of search evolves, this sub-category has been instituted to reward excellence in voice search, application of structured microdata and more.

Showcase

Awarded in this category will be digital entries and/or campaigns where the work need not necessarily be created for a client brand. This could be for fictitious brands, even. The category is aimed at showcasing and recognising creative work that has pushed boundaries in digital advertising and marketing. As with other categories, the entry needs to reflect use of technology and innovation towards customer impact. Specific to the 'Showcase' category, it needs to show clients unexplored possibilities that could be pursued by them in future.
Note: For the 'Showcase' category, the client approval letter will have to be sent by the respective agency head.

Social cause

From objective to ideation to execution to results, the entrant needs to showcase how a digital marketing campaign helped an NGO, or a social cause supported by a corporate/brand. This could also be entered in one or more other categories listed above (except Showcase). Use of different digital elements will beget more points. There are two sub-categories:

  • Social cause supported by a corporate/brand
  • Campaign for an NGO

Use of Data

  • For CRM
  • For New Business

This could be for any category of product or service. Innovation and creativity in sourcing, interpreting and using data to achieve business objectives will be evaluated.

Use of social media in a campaign

Awarded to the campaign that innovatively uses social media most effectively and creatively to reach target customers to build or maintain their brand and market share while attaining marketing objectives set during the review period. Entries should truly make use of social media platforms beyond simply the viral reach of a campaign.

Viral marketing campaign

Awarded to the digital content or campaign that uses communication that has been developed specifically to be distributed virally to a mass audience via the Internet. Entries in this category must be presented so that the judges can see how an individual was led to the video/website etc. – the triggers of virality. Must be accompanied by a media / distribution / seeding plan and achieved results.

Website

Awarded to the campaign that best uses a website to create a measurable impact as part of an overall marketing communications strategy.

  • Corporate / Brand
  • Campaigns

Entry Guidelines

Who should enter?

Entry is open to clients, publishers and media owners, as well as digital agencies, advertising agencies, production or design companies, or other relevant marketing service providers. Any entry for a particular project should be coordinated between the different parties involved. In case the same piece of work is entered by multiple parties in the same category, the award, if any, will be shared between multiple entrants.

Eligibility period

Campaigns launched or current during the period from 1 April 2019 to 31 March 2020 are eligible to enter the awards.

Entries Open: 10 April 2020
Entry fees

From 10 April to 30 April: Rs. 9,000 per entry + GST
From 01 May to 30 June: Rs. 10,000 per entry + GST

Each entry must include the following to be considered complete:
  • Completed online entry form
  • Support materials on a microsite/landing page or uploaded online (Follow format requirements
  • Each supporting item should not be more than 10 MB
  • Total payment for all entries submitted
  • If any video/s have been submitted as support material on the entry system, send one DVD containing hi-res versions of ALL the videos submitted online (in H264 compression, 1280 x 720, aspect ratio 16:9, and in .mp4, .avi, .mov, .mpeg2, or .avi format)

DVD to be sent by courier, with ENTRY TITLE, ENTRANT COMPANY, and CATEGORY mentioned to:

CIDCA 2020 - Campaign India, Haymarket Media India Private Limited,5th Floor, Raheja Xion Building, Off Dr Ambedkar Road, Opp. Nirmal Park, Dr. Ambedkar Marg, Byculla (E), Mumbai 400027, Direct: +91 22 23787413.

Entry fees

From 10 April to 30 April: Rs. 9,000 per entry + GST
From 01 May to 30 June: Rs. 10,000 per entry + GST

By Cheque

Account Name:
HAYMARKET MEDIA INDIA PRIVATE LIMITED

Postal Address:
CIDCA 2020

Campaign India,
Haymarket Media India, 5th Floor, Raheja Xion Building, off. Dr. Ambedkar Road, Opp. Nirmal Park, Dr. Ambedkar Marg, Byculla (E), Mumbai 400027. Maharashtra, India

By Online transfer

Account Name:
HAYMARKET MEDIA INDIA PRIVATE LIMITED

Bank Name:
HDFC BANK

Current Account Number:
03572320001089

Branch Address:
Shapoorji Pallonji Building,
Dr. Shirodkar Marg, Near KEM Hospital, opp. Bata Showroom, Mumbai – 400 012, Maharashtra, India

RTGS / NEFT IFSC CODE:
HDFC0000357

On a single e-mail, enlist ENTRY TITLE, ENTRANT COMPANY NAME, CATEGORY for each entry and TOTAL NUMBER OF ENTRIES, and send the same with proof of ONLINE PAYMENT CONFIRMATION to: cidca@haymarket.co.in.

Judging

An independent jury consisting of leading client marketers will judge the entries. Great care is taken in selecting a judging panel comprising the right balance of specialist knowledge, experience and objectivity. Strict guidelines, designed to eliminate vested interest or breaches of rules of entry, will be followed. In all categories, judges will look primarily for projects that have delivered against the client advertiser's objectives. Winning projects will be able to offer demonstrable success in this regard. However, judges will also take into account the 'level of difficulty' of those objectives and the degree to which they have been met using innovative and creative treatments.

Judging criteria

A detailed quantitative methodology has been developed to fairly and accurately benchmark and analyse each entry on its merits. This includes the following:

Strategy 20%

Concise and proven evidence of an insightful approach to the overall issue and target audience while being true to this strategy throughout each of the campaign elements.

Creativity and Innovation 25%

Judges will look for originality of idea or concept, creative selection of communications channels and innovation in measurement of results.

Execution 25%

Judges will look for a convincing argument made establishing a cause and effect between the objectives, strategy and results of the campaign. They will also consider other factors such as the effective use of resources, and technical excellence in implementing integrated campaigns.

Results 30%

Judges will consider the difficulty of the task at hand, the scale of the results, how well the strategies and communications methods chosen met the objectives set. Judges will be looking for quantification of results from a credible source (and seek third party verification of awards winners). In addition, judges will qualitatively be looking for clear definitions in the written submission of the campaign overview, challenges and constraints, objectives, strategy and results. Wherever possible, provide facts and figures substantiating claims to give judges the most comprehensive and informed view of your campaign.

Shortlist 2020

Entry Title

Entrant Company

Brand

Advergaming

Jolly Rancher- Super Pop Interactive Avenues - A Reprise Network Company Jolly Rancher

Apps - Mobile Apps
Oppo Billion Beats ITW Consulting Private Limited Oppo
RNLIC ERA app Reliance Nippon Life Insurance RNLIC ERA app

Augmented Reality

BYOB| Build your own beat 22 FeetTribal Kingfisher
HDFC Life Sanchay Plus mCanvas HDFC Life
Diwali National Lens Campaign Tyroo / Snapchat Vivo

Best use of digital personal assistant

Snickers Exam Campaign Hashtag Orange Advertising Pvt. Ltd. Snickers
KEYA 2.0 Kotak Mahindra Bank Limited Kotak Mahindra Bank Limited

Content Community

#ABCofBudget2020 Aditya Birla Capital Limited Aditya Birla Capital
MG Changemakers S2 The Better India The Better India & MG Motor India

Digital Craft - Art Direction/Communication in digital Design

The Brooklyn Creamery | I See Ice-cream Everywhere SoCheers The Brooklyn Creamery
Amazon Prime Original | Inside Edge 2 - The Game Beyond The Game SoCheers Amazon Prime Video
Brides Of India Social Beat Malabar Gold and Diamonds

Digital Craft - Best Use of Design and Navigation

APL Apollo World Team Pumpkin APL Apollo

Digital Craft - Best use of Interaction Design in Online or Mobile Apps

Interact with the Future Aditya Birla Capital Aditya Birla Capital

Digital Craft - Best Writing

Chabatey Raho Thinkstr Dabur Red

Digital Strategy

Add An Ad Kinnect HDFC Bank
Hardest Worker FCB Interface Mahindra and Mahindra Ltd
Flipkart X Intel | Flipkart uses audience Intel to set new benchmarks! Flipkart Intel
Fisher-Price #ForEveryMomMoment Schbang Digital Solutions Fisher-Price India
Stay Strong Moms by ITC Sunfeast Moms Magic Team Pumpkin Sunfeast Moms Magic
Idea Chor WATConsult MX Player
DBS Bank Brand Campaign Publicis Beehive DBS Bank
Talk to Mr. SIP Kotak Mahindra Asset Management Company Kotak Mutual Fund
Making Juzt Jelly More Than Just A Jelly Grapes Digital Alpenliebe Juzt Jelly

Display

Powering The Beauty Within Affle Zivame
Flipkart X Google - OK Flipkart, Deliver exponential results Flipkart Google Assistant
Bank of Baroda - The ‘Power of 3’, Amalgamation Campaign Puretech Digital Bank of Baroda - The ‘Power of 3’

e-Commerce Omni-channel strategy

Powering The Beauty Within Affle Zivame

Experiential

Interact With the Future Aditya Birla Capital Limited Aditya Birla Capital
SKECHERS GO RUN 7 -BEAT MY SPEED CHALLENGE streettalk (a signpost India company) SKECHERS
#MaaClicks - No Selfie this Puja Sangbad Pratidin Sangbad Pratidin

Format Innovation

That's What We Said WATConsult Hershey’s India Pvt. Ltd.
Interact with the Future Aditya Birla Capital Limited Aditya Birla Capital
Love For Jawaan 22FeetTribalWorldWide Mahindra Rise

Innovation in e-commerce

Flipkart X Google - OK Flipkart, Deliver exponential results Flipkart Google Assistant
Flipkart X Intel | Flipkart uses audience Intel to set new benchmarks! Flipkart Intel
Powering The Beauty Within Affle Zivame

Insight-led programmatic buying

Data-driven audience strategy coupled with outcome-based buying reduced 60% on the cost per lead Logicserve Digital HDFC Life
When Women Joined Hands To Break Social Shackles Affle Meesho
Powering The Beauty Within Affle Zivame

Integrated

OPPO Billion Beats ITW Consulting Private Limited OPPO
UPIChalega - How NPCI changed the way India pays, forever Fulcro UPI
Champions of Growth Tally Tally
Brokerage Kyon Dena? NoBroker.com Hai Na! NoBroker NoBroker
#GetPublished White Rivers Media Romedy Now
The Hindu for client Tata Tea ‘En Vazhi Tamizh Vazhi’ The Hindu Group The Hindu for client Tata Tea ‘En Vazhi Tamizh Vazhi’
Life Aapki Recipe Aapki Schbang Digital Solutions Sunny Cooking Oil
Jolly Rancher- Super Pop Interactive Avenues - A Reprise Network Company Jolly Rancher
Dell Gaming Gozoop Alienware and Dell Gaming

Long-term Strategy

Asian Paints Digital Strategy Kinnect Asian Paints
100% Indian Team Pumpkin B Natural Fruit Beverages

Loyalty

Stories of MG Happy Making Films Morris Garages India
UPI PaySafeIndia - How NPCI changed digital payments in India through increased customer loyalty Fulcro UPI
Powering The Beauty Within Affle Zivame

Media innovation

When Women Joined Hands To Break Social Shackles Affle Meesho
Vision Express Local Store Campaign Team Pumpkin Vision Express
Interact with the Future Aditya Birla Capital Limited Aditya Birla Capital
#MaaClicks - No Selfie this Puja Sangbad Pratidin Sangbad Pratidin
SKODA Auto PEACE OF MIND Campaign PHD Media SKODA AUTO India
SKECHERS GO RUN 7 -BEAT MY SPEED CHALLENGE streettalk (a signpost India company) SKECHERS

Mobile - Display

Powering The Beauty Within Affle Zivame
Flipkart X Google - OK Flipkart, Deliver exponential results Flipkart Google Assistant
Flipkart X Intel | Flipkart uses audience Intel to set new benchmarks! Flipkart Intel
When Women Joined Hands To Break Social Shackles Affle Meesho
Interact with the Future Aditya Birla Capital Limited Aditya Birla Capital

Mobile - Integrated

HDFC Life - Sabse Pehle Life Insurance mCanvas HDFC Life
Flipkart X Google - OK Flipkart, Deliver exponential results Flipkart Google Assistant
Snickers Exam Campaign Hashtag Orange Advertising Pvt. Ltd. Snickers

Online Commerce Campaign - Customer engagement

Tetley E-commerce Implementation BORN Group TATA Tetley(Food and Beverage)
Utilized Machine Learning & Real Time Data to acquire 80% Female Resellers via UACs (Google Ads) Digidarts Marketing Private Limited Meesho App
GIRF - No Drama, Only Khaana Dineout Dineout
You Wanna Do It, Just DUNZO It Affle Dunzo
UPI Chalega - How NPCI changed the face of Online Payments in India forever Fulcro UPI
Flipkart X Google - OK Flipkart, Deliver exponential results Flipkart Google Assistant
Utilized Exclusive Google App Beta to Rengage Resellers for 3x ROI Digidarts Marketing Private Limited Meesho App

Online marketing

Stay Strong Moms by ITC Sunfeast Moms Magic Team Pumpkin Sunfeast Moms Magic
Shagun Ke Shares Angel Broking Angel Broking
Hauslon Ki Udaan by HFDC ERGO BC WEB WISE HDFC ERGO
Nangrow Brand Campaign Leveraging Data to deliver Personalization at scale Zenith Nangrow

Online Video - Long form (Over 180 seconds)

MG Changemakers S2 The Better India MG Changemakers S2
#DiwalikaSafar Dora Digs Samsonite

Online Video - Short form (180 seconds or less)

How Kotak Mahindra used online native videos to build the brand Fulcro Kotak Prime
Chabatey Raho Thinkstr Dabur Red
#ABCofBudget2020 Aditya Birla Capital Limited Aditya Birla Capital
SBI Life - Real life Real Stories ft. Suyash jadhav WATConsult SBI Life Insurance
Fit Smart Centrick Bombay Shirt Company

Search - Application of technology in search

How MoneyTap Achieved Rs 500+ Crore in Loan Disbursement Using Advanced SEO Tactics Whirlwind MoneyTap

Search - SEO/Paid search

How Bridgestone Achieved a 2023% ROI with an Innovative Proximity-Based SEM Strategy Whirlwind Bridgestone
Myntra Records 270% Revenue Growth in the Kids Category via SEO Infidigit Consultants Pvt Ltd Myntra
How an Advanced SEO Strategy Helped MoneyTap Cross Rs 500+ Crore in Loan Disbursement Whirlwind Money Tap

Showcase

Snickers Exam Campaign Hashtag Orange Advertising Pvt. Ltd. Snickers

Social Cause - Social cause supported by a corporate/brand

The Hardest Worker FCBInterface Mahindra Corporate
WoMoneyKiBaat SheThePeople.TV Aditya Birla Sun Life AMC Limited
Happydent Sparkling Smiles Grapes Digital Happydent
Fight The Fake Online Reputation Management Pvt. Ltd. Adani Foundation
Organ Donation Auburn Digital Solutions Edelweiss Tokio
Ford Cartesy Ford India Pvt. Ltd. Ford India

Use of Data - For CRM

When Women Joined Hands To Break Social Shackles Affle Meesho
How a Data Driven Campaign Helped Bridgestone Achieve a 2023% ROI Whirlwind Bridgestone

Use of Data - For New Business

Powering The Beauty Within Affle Zivame
You Wanna Do It, Just DUNZO It Affle Dunzo
Leveraging relevant data signals to identify 200 use cases and drive better ROI for Ask Nestle! Zenith Ask Nestle

Use of social media in a campaign

UPI PaySafeIndia - How NPCI used social media to change the way India pays forever Fulcro UPI
Best Use Of Social Media for a Campaign - BLR Airport Social Panga Kempegowde Bengaluru International Airport Limited
Powering The Beauty Within Affle Zivame
Fevicol's Social Media Schbang Fevicol
#TumseHumareTaarJudeHai (World TV Day Campaign) Chimp&z Worldwide LLP Tata Sky Limited
HDFC ERGO’s #BeAFitakha - Making Diwali a Healthier Affair BC WEB WISE & HDFC ERGO HDFC ERGO
#ABCofBudget2020 Aditya Birla Capital Limited Aditya Birla Capital
#TravellingBenchOfUnity - How Twitter united Indians together! Kotak Mahindra Bank Ltd Kotak Mahindra Bank Ltd
Interact with the Future Aditya Birla Capital Limited Aditya Birla Capital
Himalaya Men – #BestFaceForward Media Moments Insight Pvt. Ltd. Himalaya Men

Viral marketing campaign

Idea Chor WATConsult MX Player
Hands Up To Help Social Beat Murugappa Group
Love For Jawaan 22FeetTribalWorldWide Mahindra Rise
Fevicol's #MyFevicolAd UGC Campaign Schbang Fevicol
#ABCofBudget2020 Aditya Birla Capital Limited Mahindra RiseAditya Birla Capital

Wesbite - Campaigns

Mondelez E-commerce Implementation BORN Group Mondelez India(Cadbury Gifting)
Dell Aarambh Gozooop Dell India
Love Bonito E-commerce Implementation BORN Group Love Bonito(Fashion & Apparel)

Wesbite - Corporate / Brand

The Live & Cheesy Website WATConsult The Live & Cheesy Website
Tata Q - Quick Quisine Foxymoron Tata Q

Real time advertising

Stay Strong Moms by ITC Sunfeast Moms Magic Team Pumpkin Sunfeast Moms Magic
#21DaysOfFamilyMoments club mahindra Club Mahindra

Winners 2020

Entry Category

Advergaming

   
Entrant Company Title Brand Winner
Interactive Avenues - A Reprise Network Company Jolly Rancher- Super Pop Jolly Rancher Silver

Entry Category

Apps - Mobile Apps

   
Entrant Company Title Brand Winner
Reliance Nippon Life Insurance RNLIC ERA app RNLIC ERA app Silver

Entry Category

Augmented Reality

   
Entrant Company Title Brand Winner
22 FeetTribal BYOB| Build your own beat Kingfisher Bronze

Entry Category

Best use of digital personal assistant

   
Entrant Company Title Brand Winner
Hashtag Orange Advertising Snickers Exam Campaign Snickers Bronze
Kotak Mahindra Bank KEYA 2.0 Kotak Mahindra Bank Gold

Entry Category

Content Community

   
Entrant Company Title Brand Winner
The Better India MG Changemakers S2 The Better India & MG Motor India Bronze

Entry Category

Digital Craft - Art Direction/Communication in digital Design

   
Entrant Company Title Brand Winner
SoCheers The Brooklyn Creamery | I See Ice-cream Everywhere The Brooklyn Creamery Bronze
SoCheers Amazon Prime Original | Inside Edge 2 - The Game Beyond The Game Amazon Prime Video Gold

Entry Category

Digital Craft - Best Use of Design and Navigation

   
Entrant Company Title Brand Winner
Team Pumpkin APL Apollo World APL Apollo Silver

Entry Category

Digital Craft - Best use of Interaction Design in Online or Mobile Apps

   
Entrant Company Title Brand Winner
Aditya Birla Capital Interact with the Future Aditya Birla Capital Bronze

Entry Category

Digital Craft - Best Writing

   
Entrant Company Title Brand Winner
Thinkstr Chabatey Raho Dabur Red Bronze

Entry Category

Digital Strategy

   
Entrant Company Title Brand Winner
FCB Interface Hardest Worker Mahindra and Mahindra Bronze
WATConsult Idea Chor MX Player Bronze
Kinnect Add An Ad HDFC Bank Silver

Entry Category

Display

   
Entrant Company Title Brand Winner
Affle Powering The Beauty Within Zivame Silver

Entry Category

e-Commerce Omni-channel strategy

   
Entrant Company Title Brand Winner
Affle Powering The Beauty Within Zivame Gold

Entry Category

Experiential

   
Entrant Company Title Brand Winner
Aditya Birla Capital Interact With the Future Aditya Birla Capital Silver

Entry Category

Format Innovation

   
Entrant Company Title Brand Winner
Aditya Birla Capital Interact with the Future Aditya Birla Capital Silver
22FeetTribalWorldWide Love For Jawaan Mahindra Rise Silver

Entry Category

Innovation in e-commerce

   
Entrant Company Title Brand Winner
Flipkart Flipkart X Google - OK Flipkart, Deliver exponential results Google Assistant Silver
Affle Powering The Beauty Within Zivame Gold

Entry Category

Insight-led programmatic buying

   
Entrant Company Title Brand Winner
Affle When Women Joined Hands To Break Social Shackles Meesho Gold
Affle Powering The Beauty Within Zivame Gold

Entry Category

Integrated

   
Entrant Company Title Brand Winner
Fulcro UPIChalega - How NPCI changed the way India pays, forever UPI Bronze
ITW Consulting OPPO Billion Beats OPPO Silver
Tally Champions of Growth Tally Gold

Entry Category

Long-term Strategy

   
Entry Category Long-term Strategy    
Entrant Company Title Brand Winner
Kinnect Asian Paints Digital Strategy Asian Paints Silver
Team Pumpkin 100% Indian B Natural Fruit Beverages Gold

Entry Category

Loyalty

   
Entrant Company Title Brand Winner
Affle Powering The Beauty Within Zivame Bronze
Happy Making Films Stories of MG Morris Garages India Gold

Entry Category

Media innovation

   
Entrant Company Title Brand Winner
Aditya Birla Capital Interact with the Future Aditya Birla Capital Bronze
Affle When Women Joined Hands To Break Social Shackles Meesho Bronze
PHD Media ŠKODA Auto PEACE OF MIND Campaign SKODA AUTO India Silver

Entry Category

Mobile - Integrated

   
Entrant Company Title Brand Winner
mCanvas HDFC Life - Sabse Pehle Life Insurance HDFC Life Silver

Entry Category

Mobile - Display

   
Entrant Company Title Brand Winner
Aditya Birla Capital Interact with the Future Aditya Birla Capital Bronze
Affle When Women Joined Hands To Break Social Shackles Meesho Gold

Entry Category

Mobile - Integrated

   
Entrant Company Title Brand Winner
Hashtag Orange Advertising Snickers Exam Campaign Snickers Silver

Entry Category

Online Commerce Campaign - Customer acquisition

   
Entrant Company Title Brand Winner
Digidarts Marketing Utilized Machine Learning & Real Time Data to acquire 80% Female Resellers via UACs (Google Ads) Meesho App Bronze

Entry Category

Online Commerce Campaign - Customer engagement

   
Entrant Company Title Brand Winner
BORN Group Tetley E-commerce Implementation TATA Tetley(Food and Beverage) Silver

Entry Category

Online Commerce Campaign - Customer retention

   
Entrant Company Title Brand Winner
Digidarts Marketing Utilized Exclusive Google App Beta to Rengage Resellers for 3x ROI Meesho App Bronze

Entry Category

Online marketing

   
Entrant Company Title Brand Winner
Team Pumpkin Stay Strong Moms by ITC Sunfeast Moms Magic Sunfeast Moms Magic Bronze
BC WEB WISE Hauslon Ki Udaan by HFDC ERGO HDFC ERGO Gold

Entry Category

Online Video - Short form (180 seconds or less)

   
Entrant Company Title Brand Winner
Fulcro How Kotak Mahindra used online native videos to build the brand Kotak Prime Silver
Thinkstr Chabatey Raho Dabur Red Gold
WATConsult SBI Life - Real life Real Stories ft. Suyash jadhav SBI Life Insurance Gold

Entry Category

Online Video - Long form (Over 180 seconds)

   
Entrant Company Title Brand Winner
The Better India MG Changemakers S2 MG Changemakers S2 Silver
Dora Digs #DiwalikaSafar Samsonite Gold

Entry Category

Real time advertising

   
Entrant Company Title Brand Winner
club mahindra #21DaysOfFamilyMoments Club Mahindra Bronze
Team Pumpkin Stay Strong Moms by ITC Sunfeast Moms Magic Sunfeast Moms Magic Silver

Entry Category

Search - SEO/Paid search

   
Entrant Company Title Brand Winner
Whirlwind How Bridgestone Achieved a 2023% ROI with an Innovative Proximity-Based SEM Strategy Bridgestone Bronze
Whirlwind How an Advanced SEO Strategy Helped MoneyTap Cross Rs 500+ Crore in Loan Disbursement Money Tap Silver

Entry Category

Showcase

   
Entrant Company Title Brand Winner
Hashtag Orange Advertising Snickers Exam Campaign Snickers Silver

Entry Category

Social Cause - Social cause supported by a corporate/brand

   
Entrant Company Title Brand Winner
Online Reputation Management Fight The Fake Adani Foundation Silver
Auburn Digital Solutions Organ Donation Edelweiss Tokio Gold
FCBInterface The Hardest Worker Mahindra Corporate Gold

Entry Category

Use of Data - For CRM

   
Entrant Company Title Brand Winner
Affle When Women Joined Hands To Break Social Shackles Meesho Silver
Whirlwind How a Data Driven Campaign Helped Bridgestone Achieve a 2023% ROI Bridgestone Gold

Entry Category

Use of Data - For New Business

   
Entrant Company Title Brand Winner
Affle You Wanna Do It, Just DUNZO It Dunzo Silver
Zenith Leveraging relevant data signals to identify 200 use cases and drive better ROI for Ask Nestle! Ask Nestle Gold
Affle Powering The Beauty Within Zivame Gold

Entry Category

Use of social media in a campaign

   
Entrant Company Title Brand Winner
Chimp&z Worldwide LLP #TumseHumareTaarJudeHai (World TV Day Campaign) Tata Sky Bronze
Aditya Birla Capital Interact with the Future Aditya Birla Capital Silver
Fulcro UPI PaySafeIndia - How NPCI used social media to change the way India pays forever UPI Gold
Affle Powering The Beauty Within Zivame Gold

Entry Category

Viral marketing campaign

   
Entrant Company Title Brand Winner
22FeetTribalWorldWide Love For Jawaan Mahindra Rise Bronze
Social Beat Hands Up To Help Murugappa Group Silver
Schbang Fevicol's #MyFevicolAd UGC Campaign Fevicol Gold

Entry Category

Website - Campaigns

   
Entrant Company Title Brand Winner
BORN Group Love Bonito E-commerce Implementation Love Bonito(Fashion & Apparel) Gold

Entry Category

Website - Campaigns

   
Entrant Company Title Brand Winner
BORN Group Mondelez E-commerce Implementation Mondelez India(Cadbury Gifting) Silver
WATConsult The Live & Cheesy Website The Live & Cheesy Website Gold
       
Entrant of the Year Affle    
       
Client of the Year Zivame    

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To reach

Campaign India,
Haymarket Media India, 5th Floor, Raheja Xion Building,
Opp. Nirmal Park, Dr. Ambedkar Marg, Byculla (E),
Mumbai 400027. Maharashtra, India

Tel: +91 22 23787520 / +91 9930351282

Email: cidca@haymarket.co.in

For further details:

Avinash Bhakre
Mob: +91 9930351282
Email: cidca@haymarket.co.in

For sponsorship opportunities:

Kangkan Sarma
Tel: +91 22 23787404
Mob: +91 9967356650 | +91 9082666702
Email: kangkan.sarma@haymarket.co.in