Campaign India Digital Crest Awards

Our jury loves creative digital campaigns. The only thing they love more are creative digital campaigns that delivered on stated marketing objectives.

If digital's USP is that it is more measurable, shouldn't digital campaigns be awarded for results they achieve?

The Campaign India Digital Crest Awards 2019 (CIDCA) places maximum emphasis on results achieved through digital marketing campaigns, be they social, mobile, apps, digital, experiential...

Campaign India's premier property to celebrate excellence in digital marketing is in its eighth year. And it focuses relentlessly on results, with an all-marketer (and digital-related client functions) jury.

Did your digital campaigns click with consumers? Enter CIDCA 2019 if they did. Make your best pitch.

Digital Crest Awards

Campaign India Digital Crest Awards 2019

Campaign India is back with the ninth edition of its awards to honour excellence in digital advertising and marketing.

Rechristened Campaign India Digital Crest Awards (CIDCA) in 2013, the property has evolved over the last nine years from its origins (as the Campaign India Digital Media Awards), to remain contemporary, relevant and inclusive of the dynamic changes in the digital ecosystem.

It will seek to identify and reward the most engaging, creative and effective campaigns across digital media.

Based on a survey among industry practitioners and marketers to elicit feedback, the number and nature of categories have been fine-tuned over the years to keep pace with developments in digital advertising and marketing.

The Campaign India Digital Crest Awards 2019 will invite entries across 23 broad categories and sub-categories.

Placing greater emphasis on ROI and effectiveness, significant changes were introduced in the jury composition in 2018. We continue with the all-marketer and digital practitioner jury from the clients fraternity this year. The jury will be convened by Prasad Sangameshwaran, Managing editor, Campaign India.

Did your digital campaigns click with consumers? Enter CIDCA 2019 if they did. Make your best pitch.

For further details, e-mail: cidca@haymarket.co.in

Essential Dates

Entries Open

2nd April 2019

Early Entry Deadline

22nd April 2019

Final Entry Deadline

8th May 2019

Awards Night

5th June 2019

Categories

Advergaming

Awarded to the strategic development of a game that effectively and creatively reached target customers to build or maintain their brand and market share while attaining marketing objectives.

Apps

Awarded to an innovative, entertainment or informative app developed specifically as part of an ongoing campaign or stand alone addition to a brand that effectively and creatively reached target customers to attain marketing objectives. There are two sub-categories:

  • Mobile Apps
  • Online Apps

Augmented Reality

Awarded to the best use of Augmented Reality in a campaign.

Best use of digital personal assistant

As Siri, Alexa, Google assistant and their tribe gain global acceptance, this category looks at the best use of digital personal assistants in marketing and their integration with the overall brand experience

Content Community

The v/blog maybe under any subject, vertical, with content generated by an individual or a group, for a brand / corporate / brand or corporate property. This could be a blog that pushes for a government / corporate / social policy change. Communities built around social causes or natural calamities will be moved to 'Social Cause' category unless backed by a brand or corporate entity. Entries will be judged basis popularity, virality, originality, consistency and quality of content – against stated objectives.

Display

Awarded to the campaign that uses online display advertising, including but not limited to, banners of any format, page takeovers, and rich media.

Digital Strategy

Awarded to the digital campaign where the agency has been able to put together a go-to-market plan that's independent of the ATL activities. Results of this plan need to be submitted with metrics.

Digital Craft

  • Best Writing

Awarded to the best piece of writing for a particular campaign. Individual entries or single (blog) posts will not be considered.

  • Best Use of Design and Navigation

Awarded to the best use of design and navigation as part of a website or an app layout

  • Best use of Interaction Design in Online or Mobile Apps

The science of interaction design plays a far broader role in customer engagement. This sub-category intends to celebrate success in interaction design

  • Art Direction/Communication in digital Design

The effort that goes into art direction of digital assets ranging from display, email or social media posts often go unrecognised within the framework of a larger campaign or strategy. This category attempts to bring these initiatives into the mainstream

e-Commerce Omni-channel strategy

A campaign that demonstrates use of multiple channels to acquire, engage and sell to consumers, improving efficiency and returns to an online commerce brand.

Experiential

Awarded to innovative digital work on OOH media or as part of an experiential marketing (activation) campaign. In case of on-screen creative, adaptation for OOH media and innovation therein would be valued. Additional weightage will be given for activating consumers through additional digital channels like mobile, promoting interactivity.

Format Innovation

Most of the content and communication is restricted to a 16:9 frame. This category rewards the innovative use of content that breaks the frame and sets new standards

Integrated

To be considered for the integrated media award, projects must show how they used digital amongst a range of media, including offline channels, in the best possible way to promote a product or service. This means that the creative, media, online and offline elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.

Insight-led programmatic buying

Awarded to the best use of insights in programmatic advertising, use of a seamless media and creative strategy, recaliberation in real time and optimal use of client resources

Innovation in e-commerce

This category accepts cases that have to do with innovation in commerce. For example, excellence in e-commerce using a cognitive commerce interface

Long-term strategy

Awarded to the digital campaign where the agency has been servicing the client for more than one year and different online projects were executed through the duration to solve business problems.

Loyalty

Awarded to the digital campaign that is most effective in generating customer loyalty to an existing brand, service or product, measured through increasing persistence/purchase frequency.

Media innovation

Awarded to the campaign that uses existing or newly created digital media in fresh and innovative ways to explore new channels of communication and achieve marketing success during the review period.

Mobile

Awarded to the best use of the mobile platform to create a measurable impact. Mobile use could refer to all types of advertising that can be accessed on mobile phones, tablets and phablets. There are three sub-categories:

  • Display
  • SMS
  • Voice-Based
  • Integrated

Online Commerce Campaign

  • Customer acquistion
  • Customer engagement
  • Customer retention

Online Commerce as defined here includes any brand that allows consumers to transact online, including apps like those for ticketing and food ordering. Results provided will form a key element of evaluation like with other categories, and absolute numbers will score higher than percentages.

Online marketing

Awarded to the campaign that uses multiple online elements together as the key engagement driver and to achieve proven results in relation to the objectives set. Entries must build a complete picture by showing how the campaign played across digital channels. Should include multiple online elements (for example banners, viral videos, landing sites, etc.). This means that the elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.

Online Video

Awarded to the video(s) used in a campaign and made for online distribution. Entrants will be required to state if the video was also transmitted on TV or any other channel after going live online. This information will be supplied to the jury and will be considered while voting. Videos that were released online after the TV/cinema release do not qualify.

  • Short form (180 seconds or less)
  • Long form (Over 180 seconds)

A shorter edit of the same 'Long form' Online Video may be entered in Short form. It will be evaluated separately in both categories, based on how each version played a role in achieving stated objectives.

Search

  • SEO/Paid search

Awarded to the best use of search marketing to create a measurable impact. Tactics could include search engine optimisation and/or paid search

  • Application of technology in search

As the definition of search evolves, this sub-category has been instituted to reward excellence in voice search, application of structured microdata and more.

Showcase

Awarded in this category will be digital entries and/or campaigns where the work need not necessarily be created for a client brand. This could be for fictitious brands, even. The category is aimed at showcasing and recognising creative work that has pushed boundaries in digital advertising and marketing. As with other categories, the entry needs to reflect use of technology and innovation towards customer impact. Specific to the 'Showcase' category, it needs to show clients unexplored possibilities that could be pursued by them in future.
Note: For the 'Showcase' category, the client approval letter will have to be sent by the respective agency head.

Social cause

From objective to ideation to execution to results, the entrant needs to showcase how a digital marketing campaign helped an NGO, or a social cause supported by a corporate/brand. This could also be entered in one or more other categories listed above (except Showcase). Use of different digital elements will beget more points. There are two sub-categories:

  • Social cause supported by a corporate/brand
  • Campaign for an NGO

Use of Data

  • For CRM
  • For New Business

This could be for any category of product or service. Innovation and creativity in sourcing, interpreting and using data to achieve business objectives will be evaluated.

Use of social media in a campaign

Awarded to the campaign that innovatively uses social media most effectively and creatively to reach target customers to build or maintain their brand and market share while attaining marketing objectives set during the review period. Entries should truly make use of social media platforms beyond simply the viral reach of a campaign.

Viral marketing campaign

Awarded to the digital content or campaign that uses communication that has been developed specifically to be distributed virally to a mass audience via the Internet. Entries in this category must be presented so that the judges can see how an individual was led to the video/website etc. – the triggers of virality. Must be accompanied by a media / distribution / seeding plan and achieved results.

Website

Awarded to the campaign that best uses a website to create a measurable impact as part of an overall marketing communications strategy.

  • Corporate / Brand
  • Campaigns

Entry Guidelines

Who should enter?

Entry is open to clients, publishers and media owners, as well as digital agencies, advertising agencies, production or design companies, or other relevant marketing service providers. Any entry for a particular project should be coordinated between the different parties involved. In case the same piece of work is entered by multiple parties in the same category, the award, if any, will be shared between multiple entrants.

Eligibility period

Campaigns launched or current during the period from 1 April 2018 to 31 March 2019 are eligible to enter the awards.

Entries Open: 2 April 2019
Entry fees

From 02 April to 22 April: Rs. 7500 per entry + GST
From 22 April to 8 May: Rs. 8,500 per entry + GST

Each entry must include the following to be considered complete:
  • Completed online entry form
  • Support materials on a microsite/landing page or uploaded online (Follow format requirements
  • Each supporting item should not be more than 5 MB
  • Total payment for all entries submitted
  • If any video/s have been submitted as support material on the entry system, send one DVD containing hi-res versions of ALL the videos submitted online (in H264 compression, 1280 x 720, aspect ratio 16:9, and in .mp4, .avi, .mov, .mpeg2, or .avi format)

DVD to be sent by courier, with ENTRY TITLE, ENTRANT COMPANY, and CATEGORY mentioned to:

CIDCA 2018 - Campaign India, Haymarket Media India Private Limited,5th Floor, Raheja Xion Building, Off Dr Ambedkar Road, Opp. Nirmal Park, Dr. Ambedkar Marg, Byculla (E), Mumbai 400027, Direct: +91 22 23787413.

Entry fees

From 02 April to 22 April: Rs. 7500 per entry + GST
From 22 April to 8 May: Rs. 8,500 per entry + GST

By Cheque

Account Name:
HAYMARKET MEDIA INDIA PRIVATE LIMITED

Postal Address:
CIDCA 2019

Campaign India,
Haymarket Media India, 5th Floor, Raheja Xion Building, off. Dr. Ambedkar Road, Opp. Nirmal Park, Dr. Ambedkar Marg, Byculla (E), Mumbai 400027. Maharashtra, India

By Online transfer

Account Name:
HAYMARKET MEDIA INDIA PRIVATE LIMITED

Bank Name:
HDFC BANK

Current Account Number:
03572320001089

Branch Address:
Shapoorji Pallonji Building,
Dr. Shirodkar Marg, Near KEM Hospital, opp. Bata Showroom, Mumbai – 400 012, Maharashtra, India

RTGS / NEFT IFSC CODE:
HDFC0000357

On a single e-mail, enlist ENTRY TITLE, ENTRANT COMPANY NAME, CATEGORY for each entry and TOTAL NUMBER OF ENTRIES, and send the same with proof of ONLINE PAYMENT CONFIRMATION to: cidca@haymarket.co.in.

Judging

An independent jury consisting of leading client marketers will judge the entries. Great care is taken in selecting a judging panel comprising the right balance of specialist knowledge, experience and objectivity. Strict guidelines, designed to eliminate vested interest or breaches of rules of entry, will be followed. In all categories, judges will look primarily for projects that have delivered against the client advertiser's objectives. Winning projects will be able to offer demonstrable success in this regard. However, judges will also take into account the 'level of difficulty' of those objectives and the degree to which they have been met using innovative and creative treatments.

Judging criteria

A detailed quantitative methodology has been developed to fairly and accurately benchmark and analyse each entry on its merits. This includes the following:

Strategy 20%

Concise and proven evidence of an insightful approach to the overall issue and target audience while being true to this strategy throughout each of the campaign elements.

Creativity and Innovation 25%

Judges will look for originality of idea or concept, creative selection of communications channels and innovation in measurement of results.

Execution 25%

Judges will look for a convincing argument made establishing a cause and effect between the objectives, strategy and results of the campaign. They will also consider other factors such as the effective use of resources, and technical excellence in implementing integrated campaigns.

Results 30%

Judges will consider the difficulty of the task at hand, the scale of the results, how well the strategies and communications methods chosen met the objectives set. Judges will be looking for quantification of results from a credible source (and seek third party verification of awards winners). In addition, judges will qualitatively be looking for clear definitions in the written submission of the campaign overview, challenges and constraints, objectives, strategy and results. Wherever possible, provide facts and figures substantiating claims to give judges the most comprehensive and informed view of your campaign.

Shortlist 2018

Entry Title

Entrant Company

Brand

Advergaming

CEAT leverages Advergaming to drive Road Safety among Gamers Isobar India Ceat Tyres
Look Look FB 360 Newsfeed Game Mindshare India Idea Cellular
Thermo Activated Ice-cream Game Tonic Worldwide Dinshaw's Icecream

Apps - Mobile Apps

Quit Karo Fractal Ink Design Studio Quit Karo
RexBot educates India's youth on healthy sex Interactive Avenues Durex
Bollywood ka PHD Tonic Worldwide Sony MAX

Augmented Reality

Mahindra Racing @ Auto Expo Mahindra & Mahindra Mahindra Racing
Don't just watch it, Experience it Affle DishTV

Best use of digital personal assistant

Educating users about the product with the help of Chatbot (Haptik) Interactive Avenues Aquarius
Home party essentials 101- By SIMI India's first AI powered bartender Mindshare - Bangalore LiveinStyle

Content Community

Yes Mom MSix Activ Kids Immuno Booster
#KhanemeinTwist Series - First ever "OnDemand" Cookery show Tonic Worldwide Nutralite
CEAT uses native Educational Content to drive Road Safety message Isobar India CEAT Tyres
Knowledge Center iProspect India Angel Broking
Re-Imagining the Future iProspect India Bloomberg | Quint
U Cypher - Content Community Sparkt  U Cypher
Developer Ninja Outreach - Influencer Engagement Program R SQUARE Consulting Services  IBM India

Digital Craft - Art Direction/Communication in digital Design

adidas - Registration Video Isobar India adidas Uprising
Kong On HBO FoxyMoron HBO India
Rakhi With Fabelle Madison Media Fabelle
#TurnontheWoofer : Therapeutic Musical album for dogs! Tonic Worldwide Animals Matter to me
Bajaj Allianz Awkward Silence WATConsult Bajaj Allianz General Insurance

Digital Craft - Best Use of Design and Navigation

Raymond MTM Fractal Ink Design Studio Raymond - Made to Measure
Mahindra Mutual Fund - Nivesh Jagran SPARKT Mahindra Mutual Fund
#TurnontheWoofer : Therapeutic Musical album for dogs! Tonic Worldwide Animals Matter to me

Digital Craft - Best use of Interaction Design in Online or Mobile Apps

Adidas uses Mobile Fingerprint Technology to get Women Fitter Isobar India Adidas
CEAT drives Road Safety message through a First Time Interactive Game Isobar India CEAT Tyres
U Cypher - Hamburger Menu Sparkt U Cypher
U Cypher - Scratch to unlock Sparkt U Cypher

Digital Craft - Best Writing

STAR - Kullfi Kumaar Bajewala SPARKT STAR Plus
Har Shakh Pe Ullu Baitha Hain Sparkt STAR Plus
NOT FOR EVERYONE Happy mcgarrybowen OLA
Ola Share Independence Day #FarakPadtaHai Happy mcgarrybowen OLA
Girliyapa and Durex's Girlsplaining THE VIRAL FEVER Durex
HDFC Life Content Marketing Campaign Zirca Digital Solutions HDFC Life

Digital Strategy

One India One Money Mindshare India  Aditya Birla Capital
The Waterfall Targeting Model Mindshare India  Aditya Birla Capital
World's First On-Demand Interactive Cookery show via Facebook Live Tonic Worldwide Nutralite
Data Led Strategy Drives 8X Conversions for MFCW Isobar India Indian Blue Book
Look Look Digital Campaign Mindshare India  Idea
The Great Indian Chocolaty Robbery Wunderman International Kellogg's Chocos - Chocos Fills
Jeep Compass - Digital FCA India Automobiles  Jeep India
ICICI Bank - Lasersight iProspect India ICICI Banks
Giving India the sound of friendship Mindshare McDowells no.1 soda
Girliyapa and Whisper's Sit Improper THE VIRAL FEVER Whisper
When Durex launched Jeans Interactive Avenues Durex
iMarket iProspect India DSP BlackRock
#70TripsToFreedom Teen Bandar INOX
Unleash Your Wild Side Mindshare India Magnum Ice Cream
Castrol POWER1 Cruising Legends FoxyMoron Castrol POWER1
Driving Awareness and Engagement for PBL Season 3 Columbus India Premier Badminton League
Kissan Tiffin Time Table Mindshare India kissan
STAR - TED Talks India Nayi Soch SPARKT STAR Plus
Mutual Funds Sahi Hai iProspect India and Dentsu X AMFI
Moment Marketing Films Social Kinnect Indiabulls Home Loans
How Boost used Data and Machine Learning to Identify & target kids online Mindshare Boost
Micra CVT Leadership OMD Nissan
TOTAL QUARTZ - Bonnet Pe Charcha Total Oil India TOTAL QUARTZ
Mutual Funds Sahi Hai Mirum Digital  Mutual Funds Sahi Hai

Display

Project Avalanche – $43 billion corporation on a Single Canvas Mindshare India  Corporate
Adidas leverages App Based Fingerprint Technology to get Women Fitter Isobar India Adidas
Video Marketing Stirs Up Search Queries to Increase ROI by 122% Logicserve Digital ICICI Prudential Mututal Fund
Amazon Fire TV Launch Interactive Avenues Amazon
Kissan Tiffin Time Table Mind share India Kissan
Mutual Funds Sahi Hai iProspect India and Dentsu X AMFI
Targeting cold sufferers in 72 hours! Mindshare Otrivin
PUMA | Customize Your Fit Affle in partnership with DDB Mudra Puma
Hero Duet Chatbot isobar india Hero Duet
India First Geo targeted Map and Call Banners Grapes Digital Pvt Ltd S-CROSS

e-Commerce Omni-channel strategy

Raymond Fractal Ink Design Studio Raymond
SBI MF improved online sales by 54% using Cross Channel Marketing Automation Netcore Solutions SBI Mutual Fund
Technology that revolutionized E-Commerce Interactive Avenues Oberoi Hotels and Resorts
Trident Hotels – Driving Efficiency through Data Interactive Avenues Trident Hotels
Driving Customer Enquiries for Max Bupa Health Insurance Columbus India Max Bupa Health Insurance
Pizza Hut - Delivering a frictionless customer experience and driving footfalls through increased visibility SingleInterface Pizza Hut

Experiential

Musical Collar Tonic Worldwide Animals Matter to me
Reinventing the Tennis Experience Langoor Digital Infosys
Mind Goal Innocean Worldwide India Hyundai Motor India Limited
Bringing Ideas to life in Real-time via 3D Printing Tonic Worldwide Aditya Birla Group
Earth Live Isobar India National Geographic

Format Innovation

80 Character recipe Tonic Worldwide Nutralite
TVS NTORQ Launch Fork Media Group TVS NTORQ
Adidas uses Mobile Fingerprint Technology to get Women Fitter Isobar India Adidas
CEAT uses Quick Time Event Format to drive Road Safety message Isobar India CEAT Tyres
CEAT leverages language learning APP to drive Road Safety message Isobar India CEAT Tyres
No Ajnabee- Vogon Mindshare India Pvt Ltd Idea
Most Entertaining Banner Mindshare India Pvt Ltd Idea
Experience Formula E in 360 with Google Daydream MAHINDRA RACING Mahindra Rise
Airtel 448 Prepaid Promise Plan campaign Vserv Digital Services Pvt. Ltd. Airtel

Innovation in e-commerce

Driving Pepsi's consumption on the wheels Mindshare Gurgaon Pepsi

Insight-led programmatic buying

Changing Digital Playing Turf GTB Ford
One size fits all, Fits no one. Mindshare Royal Challenge Sports Drink
To position SonyLIV as one stop for football viewing Magnon\TBWA SonyLIV
#SweatMore - Gatorade Live Panel Activation Mindshare Gurgaon Gatorade
VIVO Viewtube WATConsult VIVO

Integrated

One India One Money Mindshare India Pvt. Ltd. Aditya Birla Capital
#TakeTheHint Danone India Protinex
X BKC online marketing strategy. Netbiz Systems Pvt Ltd Radius Developers
I Can You Can MSix Cipla Health 
Giving India the sound of Friendship Mindshare McDowells no.1 soda
Ola Share #FarakPadtaHai Happy mcgarrybowen OLA
Mahindra Racing @ Auto Expo MAHINDRA RACING Mahindra Racing
#भुलादेडर | #BhulaDeDarr Gozoop Star Bharat
How Amazon India Battled Customer Fatigue to Build the Biggest Sales Event of the Year Interactive Avenues Amazon
Amazon Fire TV Launch Interactive Avenues Amazon
Zee Cinema - Zee Cine Awards 2018 Integrated campaign Zee Entertainment Enterprises Ltd Zee Cinema
How Amazon Aided Nokia's Entry to The Indian Smartphone Segment! Interactive Avenues Amazon
Dell Campassador Program Dell India Dell India 
Launch of All New Ford EcoSport GTB Ford
Passport to Free Flights Jet Privilege  JetPrivilege
Unleash your Wild Side Mindshare India Magnum Ice Cream
The Blind Faith Upgrade Isobar India Hotel Ramada
STAR - TED Talks India Nayi Soch SPARKT Private Limited STAR Plus
Godrej HIT: India's first Online Platelet Donor community for Dengue patients Godrej Consumer Products Limited Godrej Kala HIT
MAX 2 Timeless Awards : Celebrating the foundation of Hindi cinema Tonic Worldwide Sony max 2
HIMALAYAN HIGHS 22FEET TRIBAL WORLDWIDE ZEST110
More Indian than you think MRM//McCANN Lufthansa German Airlines

Media innovation

Thermo Activated Ice-cream Game Tonic Worldwide Dinshaws Icecream
80 Character recipe Tonic Worldwide Nutralite
CEAT leverages Language Learning to drive Road Safety Isobar India CEAT Tyres
CEAT creates a First Time Ingame Innovation to drive Road Safety message Isobar India CEAT Tyres
Most Entertaining Banner Mindshare India  Idea
Pringles Diwali Wunderman International Pringles India
Friendship- 1 Drunk driving- 0 Mindshare McDowells no.1 soda
Forevermark Life Event Isobar India Forevermark India
Experience Formula E in 360 with Google Daydream MAHINDRA RACING Mahindra Racing
STAR - TED Talks India Nayi Soch SPARKT  STAR Plus
IPL targeting with Silverpush for Aquarius Interactive Avenues Aquarius
Amazon Fire TV Launch Interactive Avenues Amazon
Hero Duet Chat Bot isobar india Hero Duet
#UnlockASurprise Innocean Worldwide India Hyundai Motor India Limited
Raymond Fabric Combo Box iProspect India Raymond
Woofer- The first ever emailer that de-stresses dogs Tonic Worldwide Animals Matter to me
Becoming the fitness partner for the millennials-The Quaker Way Mindshare Quaker Oats
India's first Auto Expo at Night Grapes Digital  MARUTI SUZUKI

Mobile - Voice-Based

2 Step Voice Format drives 8X Conversions for MFCW Isobar India Indian Blue Book
Greenlight Planet - Jagmag Ustav Netcore Solutions Sunking
Ask Dabur - A Mobile Voice Campaign Netcore Solutions Ask Dabur

Online Video - Short form (180 seconds or less)

No Ajnabee- Vogon Mindshare India  Idea
Chocos Fills Valentine's Week Wunderman International Kellogg's Chocos Fills
Ola Share Independence Day #FarakPadtaHai Happy mcgarrybowen OLA
Ola Share World Environment Day #FarakPadta Hai Happy mcgarrybowen OLA
#HowSafeAreYou Whyness Godrej Locking Solutions and Systems
NayeRishteNayeVaade Shreyansh Innovations Manyavar
It's Familytime Shreyansh Innovations PS Group
70 Not Out Shreyansh Innovations  Manyavar
adidas- Its On You Isobar India adidas running
Money Project FoxyMoron Aditya Birla Capital
#YOGAFOREVERYONE MRM//McCANN JCB
GoAir Celebrates Raksha Bandhan FoxyMoron GoAir
The Taste That Grabs You FoxyMoron Heinz Tomato Ketchup
Made With #RealDoodhDude Prodigitz Media Havmor Ice Cream
HP Vogon magnon eg+ HP Sprocket Printer
#ApolloHTS Prism Sport + Entertainment Apollo Tyres
Think Equity. Think Motilal Oswal. Motilal Oswal Financial Services Motilal Oswal Financial Services

Social cause - Campaign for an NGO

Proud Fathers for Proud Daughters In House Agency, Mumbai Nanhi Kali
Measles and Rubella Vaccination Campaign Columbus India UNICEF
#PowerlessQueen WATConsult Mahindra and Mahindra - Mahindra Rise

Social cause - Social cause supported by a corporate/brand

ICICI - Transforming Lives Mindshare India Pvt. Ltd. ICICI Bank
Not Shaadi Material Mindshare India Pvt. Ltd. Star Plus
Friendship- 1 Drunk driving- 0 Mindshare McDowells no.1 soda
Ola Share #FarakPadtaHai Happy Mcgarrybowen OLA
#7hourmarathon Happy mcgarrybowen Duroflex
#ToughLove Innocean Worldwide India Hyundai Motor India Limited
The Blind Faith Upgrade Isobar India Hotel Ramada
Mission Blue Isobar India National Geographic
Godrej HIT: India's first Online Platelet Donor community for Dengue patients Godrej Consumer Products Limited Godrej Kala HIT
Harpic - Banega Swachh India Affle In Partnership with Interactive Avenues Harpic
#ShutThePhoneUp Asatsu-DK-Fortune Communications Pvt. Ltd. Manforce Condoms

Use of social media in a campaign

The Waterfall Targeting Model Mindshare India Pvt. Ltd. Aditya Birla Capital
Yes Mom MSix ActivKids Immuno Booster
World's First On-Demand Interactive Cookery show via Facebook Live Tonic Worldwide Nutralite
I Can You Can MSix Nicotex
#ChangeYourLove Mindshare India Pvt. Ltd. Aditya Birla Capital Health Insurance
#JumpForHealth Mindshare India Pvt. Ltd. Aditya Birla Capital Health Insurance
Gajar 2.0 - April Fool's Day Flamingo Digital Private Limited Carot: Connected Car Solution
Jeep Compass - Social Media FCA India Automobiles Pvt. Ltd. Jeep India
Hungry For Chocolaty Mindshare India Pvt. Ltd. Kellogg's Chocos Fills
Not Shaadi Material Mindshare India Pvt. Ltd. Star Plus
Digital Launch - Dell Inspiron 15 7000 Dell India Pvt Ltd Dell India Pvt Ltd
#LookLookChallenge Mindshare India Pvt Ltd Idea
#RemainUnshocked PHD India Center Shock
Pringles Valentine's - #SingleAsAPringle Wunderman International Pringles India
Ami KKR Gozoop Online Pvt Ltd Kolkata Knight Riders
#1SmallStepForCancer Gozoop 1 Small Step Foundation
#7hourmarathon Happy mcgarrybowen Duroflex
#भुलादेडर | #BhulaDeDarr Gozoop Star Bharat
Ola Share World Environment Day #FarakPadta Hai Happy mcgarrybowen OLA
Xiamoi- HOW SOCIAL MEDIA HELPED XIAOMI INDIA BECOME THE COUNTRY'S NO. 1 SMARTPHONE BRAND Interactive Avenues Xiamoi
RexBot educates India's youth on healthy sex Interactive Avenues Pvt. Ltd. Durex
The story of a night napkin on social media Interactive Avenues Stayfree
Zivame- #FitForAll Interactive Avenues Zivame
#StrongerThanYourExcuses Gozoop HRX
Zee Cine Awards 2018 - Social Media Campaign Zee Entertainment Enterprises Ltd Zee Cinema
NameOfTheWeek Plan B Onesta
Care For Food Pulp Strategy Communications Pvt. Ltd. Tupperware India
iCollect Jet Privilege Private Limited JetPrivilege
Kissan Tiffin Time Table Mindshare India Kissan
Free Shopping Weekend IdeateLabs Brand Factory
Castrol POWER1 Cruising Legends FoxyMoron Castrol POWER1
It's Time We #PayAttention Zeno Group India Avon
#inLOVEwithSWITZERLAND iProspect India Switzerland Tourism
STAR - TED Talks India Nayi Soch Sparkt Private Limited Star Plus
STAR Plus - Ikyawann - #NotShaadiMaterial SPARKT Private Limited STAR Plus
Dear Money FoxyMoron Aditya Birla Capital
Datsun #VoteForChange TBWA\ DAN Datsun
A Travel User Insight Led Media strategy results in 37X Revenue jump in business Logicserve Digital Pvt. Ltd. Thomas Cook
#INOXChantsForSachin Teen Bandar INOX
#LivingWithBosch Everymedia Technologies Pvt. LTD. Bosch Home Appliances India
#ExperienceSiemens Everymedia Technologies Private Limited Siemens Home India
Godrej HIT: The Mosquito Who Fought Dengue Godrej Consumer Products Limited Godrej Kala HIT
Parx Hunt Everymedia Technologies Parx
#ShutThePhoneUp Grapes Digital Pvt Ltd Manforce Condoms
#ApprovedByMom (Mother's Day) MRM//McCANN Lufthansa German Airlines

Long-term Strategy

STAR Plus - Long Term Strategy SPARKT Private Limited STAR Plus
A Rider is a Rider - #SheRidesRE Interactive Avenues Pvt. Ltd. Royal Enfield
Media, Analytics & Creative – Integration in true sense resulted in 50% increase in REVENUE! Logicserve Digital Pvt. Ltd. Bajaj Allianz General Insurance

Loyalty

The Waterfall Targeting Model Mindshare India Pvt. Ltd. Aditya Birla Capital
Increase co-brand card penetration using cards.jetprivilege.com Jet Privilege Private Limited JetPrivilege

Mobile - Display

How CEAT drove road safety through Interactive Learning App Isobar India CEAT Tyres
Friendship- 1 Drunk Driving-0 Mindshare McDowells no.1 soda
Captain Morgan RUM: Cometh the hour, Cometh the drink Mindshare Captain Morgan

Mobile - Integrated

RexBot educates India's youth on healthy sex Interactive Avenues Pvt. Ltd. Durex
How CEAT made Gamers aware of Road Safety Isobar India CEAT Tyres

Mobile - SMS

Mahindra Mutual Fund Textmoji Sparkt Private Limited Mahindra Mutual Fund
HBO's Suicide Squad On WhatsApp FoxyMoron HBO India
India's First AI (Artificial Intelligence) based SMS, S-Cross Grapes Digital Pvt Ltd S-Cross

Online Commerce Campaign - Customer acquisition

HyBuy Innocean Worldwide India Hyundai Motor India Limited

Online marketing

One India One Money Mindshare India Pvt. Ltd. Aditya Birla Capital
Nikon_I am Traveler Lyxel Labs Private Limited Nikon India Pvt Limited
How Amazon India Battled Customer Fatigue to Build the Biggest Sales Event of the Year Interactive Avenues Amazon
Kissan Tiffin Time Table Mindshare India Kissan
Mutual Funds Sahi Hai iProspect India and Dentsu X AMFI
The Coolest Summer Job Prodigitz Media Pvt Ltd Havmor Ice Cream
Becoming the fitness partner for the millennials-The Quaker Way Mindshare Quaker Oats

Online Video - Long form (Over 180 seconds)

Kurkure 2by3 - dialing up the millennial code, the content way Mindshare India Kurkure
World's First On-Demand Interactive Cookery show via Facebook Live Tonic Worldwide Nutralite
I Can You Can MSix Nicotex
Experience Formula E in 360 with Google Daydream MAHINDRA RACING Mahindra Racing
Pyar Ka Panchnama by Durex Interactive Avenues Pvt. Ltd. Durex
Castrol POWER1 Cruising Legends FoxyMoron Castrol POWER1
#CanDo Diaries - Long Form Teen Bandar Enable Travel

Search - SEO/Paid search

80 Character recipe Tonic Worldwide Nutralite
STAR - TED Talks India Nayi Soch - Google Cards SPARKT Private Limited STAR Plus
How Reliance Mutual Funds combined remarketing with similar audiences to increase the transactions from new users by 30% on Google Interactive Avenues Mutual Fund
Oberoi Hotels – Book Direct Campaign Interactive Avenues Pvt. Ltd. Oberoi Hotels and Resorts
Dr. Batra's Journey: From break-even to achieving profitability Interactive Avenues Dr. Batra
Dominating the Top position on Google Search for Myntra via Innovative SEO INFIDIGIT Myntra
Google se Bing tak! Logicserve Digital ICICI Prudential Mututal Fund
adidas Uprising - Hijack Isobar India adidas Uprising
Redemption Remarketing Jet Privilege Private Limited JetPrivilege
Ford - Driving on local search towards an accelerated Customer Acquisition strategy SingleInterface Ford

Showcase

First ever AR Enabled gaming app for Malls Tonic Worldwide Nexus Malls
STAR Plus - Vyng App SPARKT Private Limited STAR Plus
Total - Sense 6 Sparkt Private Limited Total
Taste the Twist Bot Tonic Worldwide Nutralite
New Year Resolutions Tonic Worldwide Nutralite
The Blind Faith Upgrade Isobar India Hotel Ramada
#PowerlessQueen WATConsult Project Nanhi Kali

Use of Data - For New Business

The Waterfall Targeting Model Mindshare India Pvt. Ltd. Aditya Birla Capital
Mahindra First Choice uses Green Sim Data Insights to drive 8X Conversions Isobar India Indian Blue Book
Adidas Uses Insight Driven Technology to make Women Fitter Isobar India Adidas
U Cypher Naya Sport Naye Superstars SPARKT Private Limited U Cypher
4R Framework for Business Impact Interactive Avenues Royal Enfield
Programmatic push & innovative creative strategy yields 165% growth in business Logicserve Digital Pvt. Ltd. Fullerton India
Data Driven Email Marketing scales up business by 205% Logicserve Digital Pvt. Ltd. Fullerton India
SBI Life leverages DoubleClick to obtain digital media efficiencies! Logicserve Digital Pvt. Ltd. SBI Life Insurance

Viral marketing campaign

Single As A Pringle Mindshare India Private Ltd Pringles
#LookLookChallenge Mindshare India Pvt Ltd Idea
Zivame- #FitForAll Interactive Avenues Zivame
#HowSafeAreYou Whyness Godrej Locking Solutions and Systems
STAR Plus - Ikyawann - #NotShaadiMaterial SPARKT Private Limited STAR Plus
#TurnontheWoofer : Therapeutic Musical album for dogs! Tonic Worldwide Animals Matter to me

Website - Campaigns

Kissan Tiffin Time Table Mindshare India Kissan
Magic of Lights Tonic Worldwide Bajaj Electricals
Fastrack Brand Campaign - Shut The Fake Up TItan Corporate Limited Fastrack
10 Years of mobiquity Money: A Decade of Transforming Lives FrogIdeas mobiquity Money

Website - Corporate / Brand

Bajaj Auto: When cutting edge UX meets cutting edge bikes Interactive Avenues Bajaj Auto
Smart Cities VML Qais Mahindra
Twin Screen Trailer - Feel the Other side by &Privé HD &Privé HD &Privé HD

Use of Data - For CRM

Account Summary Campaign for JetPrivilege Loyalty Programme Jet Privilege Private Limited JetPrivilege Pvt. Ltd.

Winners 2018

Agency / Entrant

Bronze (5)

Silver (10)

Gold (20)

Total Points

Mindshare 4 1 4 20
Sparkt 1 2 3 85
Isobar 3 1 2 65
Interactive Avenues 1 3 1 55
WATConsult   1 2 50
Happy mcgarrybowen     2 40
FoxyMoron 1 1 1 35
Jetprivilege 1   1 25
Tonic WW 2 1   20
R Square Consulting Services     1 20
The Viral Fever     1 20
iProspect     1 20
Godrej Consumer Products   2   20
Logicserve Digital     1 20
Titan Corporate     1 20
Mahindra & Mahindra 1 1   15
Wunderman International 1 1   15
Infidigit   1   10
Whyness WW   1   10
Affle 1     5
Zirca Digital Solutions 1     5
Langoor Digital 1     5
Innocean WW 1     5
Netcore Solutions 1     5
Motilal Oswal Financial Services 1     5
FrogIdeas 1     5
&Prive 1     5

Contact Us

To reach

Campaign India,
Haymarket Media India, 5th Floor, Raheja Xion Building,
Opp. Nirmal Park, Dr. Ambedkar Marg, Byculla (E),
Mumbai 400027. Maharashtra, India

Tel: +91 22 23787413 / +91 9930351282

Email: cidca@haymarket.co.in

For further details:

Avinash Bhakre
Mob: +91 9930351282
Email: cidca@haymarket.co.in

For sponsorship opportunities:

Kangkan Sarma
Tel: +91 22 23787404
Mob: +91 9967356650 | +91 9082666702
Email: kangkan.sarma@haymarket.co.in