Campaign India Digital Crest Awards

Our jury loves creative digital campaigns. The only thing they love more are creative digital campaigns that delivered on stated marketing objectives.

If digital's USP is that it is more measurable, shouldn't digital campaigns be awarded for results they achieve?

The Campaign India Digital Crest Awards 2022 (CIDCA) places maximum emphasis on results achieved through digital marketing campaigns, be they social, mobile, apps, digital, experiential...

Campaign India's premier property to celebrate excellence in digital marketing is in its tenth year. And it focuses relentlessly on results, with an all-marketer (and digital-related client functions) jury.

Did your digital campaigns click with consumers? Enter CIDCA 2022 if they did. Make your best pitch.

Campaign India Digital Crest Awards 2022

Campaign India is back with the twelveth edition of its awards to honour excellence in digital advertising and marketing.

Rechristened Campaign India Digital Crest Awards (CIDCA) in 2013, the property has evolved over the last ten years from its origins (as the Campaign India Digital Media Awards), to remain contemporary, relevant and inclusive of the dynamic changes in the digital ecosystem.

It will seek to identify and reward the most engaging, creative and effective campaigns across digital media.

Based on a survey among industry practitioners and marketers to elicit feedback, the number and nature of categories have been fine-tuned over the years to keep pace with developments in digital advertising and marketing.

The Campaign India Digital Crest Awards 2021 will invite entries across 30 broad categories.

Placing greater emphasis on ROI and effectiveness, significant changes were introduced in the jury composition in 2019. We continue with the all-marketer and digital practitioner jury from the clients fraternity this year.

Did your digital campaigns click with consumers? Enter CIDCA 2022 if they did. Make your best pitch.

For further details, e-mail: campaignawards@haymarketsac.com

Essential Dates

Entries Open

24th May 2022

Early Entry Deadline

5th June 2022

Final Entry Deadline

20th June 2022

Awards Night

TBA

Categories

Advergaming

Awarded to the strategic development of a game that effectively and creatively reached target customers to build or maintain their brand and market share while attaining marketing objectives.

Apps

Awarded to an innovative, entertainment or informative app developed specifically as part of an ongoing campaign or stand alone addition to a brand that effectively and creatively reached target customers to attain marketing objectives. There are two sub-categories:

Mobile Apps
Online Apps

Augmented Reality

Awarded to the best use of Augmented Reality in a campaign.

Best content on an OTT platform

With more and more series coming up on OTT platforms, this category will award the platform which has the best original content.

Best use of digital personal assistant

As Siri, Alexa, Google assistant and their tribe gain global acceptance, this category looks at the best use of digital personal assistants in marketing and their integration with the overall brand experience

Content Community

The v/blog maybe under any subject, vertical, with content generated by an individual or a group, for a brand / corporate / brand or corporate property. This could be a blog that pushes for a government / corporate / social policy change. Communities built around social causes or natural calamities will be moved to 'Social Cause' category unless backed by a brand or corporate entity. Entries will be judged basis popularity, virality, originality, consistency and quality of content – against stated objectives.

Display

Awarded to the campaign that uses online display advertising, including but not limited to, banners of any format, page takeovers, and rich media.

Digital Strategy

Awarded to the digital campaign where the agency has been able to put together a go-to-market plan that's independent of the ATL activities. Results of this plan need to be submitted with metrics.

Digital Craft

Best Writing

Awarded to the best piece of writing for a particular campaign. Individual entries or single (blog) posts will not be considered.

Best Use of Design and Navigation

Awarded to the best use of design and navigation as part of a website or an app layout

Best use of Interaction Design in Online or Mobile Apps

The science of interaction design plays a far broader role in customer engagement. This sub-category intends to celebrate success in interaction design

Art Direction/Communication in digital Design

The effort that goes into art direction of digital assets ranging from display, email or social media posts often go unrecognised within the framework of a larger campaign or strategy. This category attempts to bring these initiatives into the mainstream

e-Commerce Omni-channel strategy

A campaign that demonstrates use of multiple channels to acquire, engage and sell to consumers, improving efficiency and returns to an online commerce brand.

Experiential

Awarded to innovative digital work on OOH media or as part of an experiential marketing (activation) campaign. In case of on-screen creative, adaptation for OOH media and innovation therein would be valued. Additional weightage will be given for activating consumers through additional digital channels like mobile, promoting interactivity.

Format Innovation

Most of the content and communication is restricted to a 16:9 frame. This category rewards the innovative use of content that breaks the frame and sets new standards

Integrated

To be considered for the integrated media award, projects must show how they used digital amongst a range of media, including offline channels, in the best possible way to promote a product or service. This means that the creative, media, online and offline elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.

Insight-led programmatic buying

Awarded to the best use of insights in programmatic advertising, use of a seamless media and creative strategy, recaliberation in real time and optimal use of client resources

Innovation in e-commerce

This category accepts cases that have to do with innovation in commerce. For example, excellence in e-commerce using a cognitive commerce interface

Long-term strategy

Awarded to the digital campaign where the agency has been servicing the client for more than one year and different online projects were executed through the duration to solve business problems.

Loyalty

Awarded to the digital campaign that is most effective in generating customer loyalty to an existing brand, service or product, measured through increasing persistence/purchase frequency.

Media innovation

Awarded to the campaign that uses existing or newly created digital media in fresh and innovative ways to explore new channels of communication and achieve marketing success during the review period.

Mobile

Awarded to the best use of the mobile platform to create a measurable impact. Mobile use could refer to all types of advertising that can be accessed on mobile phones, tablets and phablets. There are three sub-categories:

Display
SMS
Voice-Based
Integrated

Online Commerce Campaign

Customer acquistion
Customer engagement
Customer retention

Online Commerce as defined here includes any brand that allows consumers to transact online, including apps like those for ticketing and food ordering. Results provided will form a key element of evaluation like with other categories, and absolute numbers will score higher than percentages.

Online marketing

Awarded to the campaign that uses multiple online elements together as the key engagement driver and to achieve proven results in relation to the objectives set. Entries must build a complete picture by showing how the campaign played across digital channels. Should include multiple online elements (for example banners, viral videos, landing sites, etc.). This means that the elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.

Online Video

Awarded to the video(s) used in a campaign and made for online distribution. Entrants will be required to state if the video was also transmitted on TV or any other channel after going live online. This information will be supplied to the jury and will be considered while voting. Videos that were released online after the TV/cinema release do not qualify.

Short form (180 seconds or less)
Long form (Over 180 seconds)

A shorter edit of the same 'Long form' Online Video may be entered in Short form. It will be evaluated separately in both categories, based on how each version played a role in achieving stated objectives.

Real Time Advertising

Ad campaigns created as a response to current news. Could be reactions on social media to trending news or very recent events.

Search

SEO/Paid search

Awarded to the best use of search marketing to create a measurable impact. Tactics could include search engine optimisation and/or paid search

Application of technology in search

As the definition of search evolves, this sub-category has been instituted to reward excellence in voice search, application of structured microdata and more.

Showcase

Awarded in this category will be digital entries and/or campaigns where the work need not necessarily be created for a client brand. This could be for fictitious brands, even. The category is aimed at showcasing and recognising creative work that has pushed boundaries in digital advertising and marketing. As with other categories, the entry needs to reflect use of technology and innovation towards customer impact. Specific to the 'Showcase' category, it needs to show clients unexplored possibilities that could be pursued by them in future.
Note: For the 'Showcase' category, the client approval letter will have to be sent by the respective agency head.

Social cause

From objective to ideation to execution to results, the entrant needs to showcase how a digital marketing campaign helped an NGO, or a social cause supported by a corporate/brand. This could also be entered in one or more other categories listed above (except Showcase). Use of different digital elements will beget more points. There are two sub-categories:

Social cause supported by a corporate/brand
Campaign for an NGO

Use of Data

For CRM
For New Business

This could be for any category of product or service. Innovation and creativity in sourcing, interpreting and using data to achieve business objectives will be evaluated.

Use of social media in a campaign

Awarded to the campaign that innovatively uses social media most effectively and creatively to reach target customers to build or maintain their brand and market share while attaining marketing objectives set during the review period. Entries should truly make use of social media platforms beyond simply the viral reach of a campaign.

Viral marketing campaign

Awarded to the digital content or campaign that uses communication that has been developed specifically to be distributed virally to a mass audience via the Internet. Entries in this category must be presented so that the judges can see how an individual was led to the video/website etc. – the triggers of virality. Must be accompanied by a media / distribution / seeding plan and achieved results.

Website

Awarded to the campaign that best uses a website to create a measurable impact as part of an overall marketing communications strategy.

Corporate / Brand
Campaigns

Entry Guidelines

Who should enter?

Entry is open to clients, publishers and media owners, as well as digital agencies, advertising agencies, production or design companies, or other relevant marketing service providers. Any entry for a particular project should be coordinated between the different parties involved. In case the same piece of work is entered by multiple parties in the same category, the award, if any, will be shared between multiple entrants.

Eligibility period

Campaigns launched or current during the period from 1st April 2021 to 31st March 2022 are eligible to enter the awards.

Entries Open: 24th May 2022

Entry fees

From 24th May to 5th June 2022 - ₹9,500 per entry + GST
From 6th June to 20th June 2022 - ₹10,500 per entry + GST

Each entry must include the following to be considered complete:

Completed online entry form
Support materials on a microsite/landing page or uploaded online (Follow format requirements
Each supporting item should not be more than 10 MB
Total payment for all entries submitted
If any video/s have been submitted as support material on the entry system, send one DVD containing hi-res versions of ALL the videos submitted online (in H264 compression, 1280 x 720, aspect ratio 16:9, and in .mp4, .avi, .mov, .mpeg2, or .avi format)

DVD to be sent by courier, with ENTRY TITLE, ENTRANT COMPANY, and CATEGORY mentioned to:

CIDCA 2021 - Campaign India, Haymarket Media India Private Limited,5th Floor, Raheja Xion Building, Off Dr Ambedkar Road, Opp. Nirmal Park, Dr. Ambedkar Marg, Byculla (E), Mumbai 400027, Direct: +91 22 23787413.

Entry fees

From 11 May to 21 May: Rs. 9,500 per entry + GST
From 22 May to 15 June: Rs. 10,500 per entry + GST

By Cheque

Account Name:
Haymarket SAC Publishing (India) Pvt Ltd

Postal Address:
CIDCA 2021

Campaign India,
Haymarket SAC Publishing (India) Private Limited ,Raheja Xion, 4th / 5th floor, Opp. Nirmal Park, Dr. B. Ambedkar Marg, Byculla (E), Mumbai 400027. Maharashtra, India

By Online transfer

Account Name:
Haymarket SAC Publishing (India) Pvt Ltd

Bank Name:
HDFC BANK

Current Account Number:
03572020000023

Branch Address:
Shapoorji Pallonji Building,
Dr. Shirodkar Marg, Near KEM Hospital, opp. Bata Showroom, Mumbai – 400 012, Maharashtra, India

RTGS / NEFT IFSC CODE:
HDFC0000357

On a single e-mail, enlist ENTRY TITLE, ENTRANT COMPANY NAME, CATEGORY for each entry and TOTAL NUMBER OF ENTRIES, and send the same with proof of ONLINE PAYMENT CONFIRMATION to: cidca@haymarket.co.in.

Judging

An independent jury consisting of leading client marketers will judge the entries. Great care is taken in selecting a judging panel comprising the right balance of specialist knowledge, experience and objectivity. Strict guidelines, designed to eliminate vested interest or breaches of rules of entry, will be followed. In all categories, judges will look primarily for projects that have delivered against the client advertiser's objectives. Winning projects will be able to offer demonstrable success in this regard. However, judges will also take into account the 'level of difficulty' of those objectives and the degree to which they have been met using innovative and creative treatments.

Judging criteria

A detailed quantitative methodology has been developed to fairly and accurately benchmark and analyse each entry on its merits. This includes the following:

Strategy 20%

Concise and proven evidence of an insightful approach to the overall issue and target audience while being true to this strategy throughout each of the campaign elements.

Creativity and Innovation 25%

Judges will look for originality of idea or concept, creative selection of communications channels and innovation in measurement of results.

Execution 25%

Judges will look for a convincing argument made establishing a cause and effect between the objectives, strategy and results of the campaign. They will also consider other factors such as the effective use of resources, and technical excellence in implementing integrated campaigns.

Results 30%

Judges will consider the difficulty of the task at hand, the scale of the results, how well the strategies and communications methods chosen met the objectives set. Judges will be looking for quantification of results from a credible source (and seek third party verification of awards winners). In addition, judges will qualitatively be looking for clear definitions in the written submission of the campaign overview, challenges and constraints, objectives, strategy and results. Wherever possible, provide facts and figures substantiating claims to give judges the most comprehensive and informed view of your campaign.

Shortlist 2020

Entry Title	Entrant Company	Brand
Advergaming
Jolly Rancher- Super Pop	Interactive Avenues - A Reprise Network Company	Jolly Rancher
Apps - Mobile Apps
Oppo Billion Beats	ITW Consulting Private Limited	Oppo
RNLIC ERA app	Reliance Nippon Life Insurance	RNLIC ERA app
Augmented Reality
BYOB\| Build your own beat	22 FeetTribal	Kingfisher
HDFC Life Sanchay Plus	mCanvas	HDFC Life
Diwali National Lens Campaign	Tyroo / Snapchat	Vivo
Best use of digital personal assistant
Snickers Exam Campaign	Hashtag Orange Advertising Pvt. Ltd.	Snickers
KEYA 2.0	Kotak Mahindra Bank Limited	Kotak Mahindra Bank Limited
Content Community
#ABCofBudget2020	Aditya Birla Capital Limited	Aditya Birla Capital
MG Changemakers S2	The Better India	The Better India & MG Motor India
Digital Craft - Art Direction/Communication in digital Design
The Brooklyn Creamery \| I See Ice-cream Everywhere	SoCheers	The Brooklyn Creamery
Amazon Prime Original \| Inside Edge 2 - The Game Beyond The Game	SoCheers	Amazon Prime Video
Brides Of India	Social Beat	Malabar Gold and Diamonds
Digital Craft - Best Use of Design and Navigation
APL Apollo World	Team Pumpkin	APL Apollo
Digital Craft - Best use of Interaction Design in Online or Mobile Apps
Interact with the Future	Aditya Birla Capital	Aditya Birla Capital
Digital Craft - Best Writing
Chabatey Raho	Thinkstr	Dabur Red
Digital Strategy
Add An Ad	Kinnect	HDFC Bank
Hardest Worker	FCB Interface	Mahindra and Mahindra Ltd
Flipkart X Intel \| Flipkart uses audience Intel to set new benchmarks!	Flipkart	Intel
Fisher-Price #ForEveryMomMoment	Schbang Digital Solutions	Fisher-Price India
Stay Strong Moms by ITC Sunfeast Moms Magic	Team Pumpkin	Sunfeast Moms Magic
Idea Chor	WATConsult	MX Player
DBS Bank Brand Campaign	Publicis Beehive	DBS Bank
Talk to Mr. SIP	Kotak Mahindra Asset Management Company	Kotak Mutual Fund
Making Juzt Jelly More Than Just A Jelly	Grapes Digital	Alpenliebe Juzt Jelly
Display
Powering The Beauty Within	Affle	Zivame
Flipkart X Google - OK Flipkart, Deliver exponential results	Flipkart	Google Assistant
Bank of Baroda - The ‘Power of 3’, Amalgamation Campaign	Puretech Digital	Bank of Baroda - The ‘Power of 3’
e-Commerce Omni-channel strategy
Powering The Beauty Within	Affle	Zivame
Experiential
Interact With the Future	Aditya Birla Capital Limited	Aditya Birla Capital
SKECHERS GO RUN 7 -BEAT MY SPEED CHALLENGE	streettalk (a signpost India company)	SKECHERS
#MaaClicks - No Selfie this Puja	Sangbad Pratidin	Sangbad Pratidin
Format Innovation
That's What We Said	WATConsult	Hershey’s India Pvt. Ltd.
Interact with the Future	Aditya Birla Capital Limited	Aditya Birla Capital
Love For Jawaan	22FeetTribalWorldWide	Mahindra Rise
Innovation in e-commerce
Flipkart X Google - OK Flipkart, Deliver exponential results	Flipkart	Google Assistant
Flipkart X Intel \| Flipkart uses audience Intel to set new benchmarks!	Flipkart	Intel
Powering The Beauty Within	Affle	Zivame
Insight-led programmatic buying
Data-driven audience strategy coupled with outcome-based buying reduced 60% on the cost per lead	Logicserve Digital	HDFC Life
When Women Joined Hands To Break Social Shackles	Affle	Meesho
Powering The Beauty Within	Affle	Zivame
Integrated
OPPO Billion Beats	ITW Consulting Private Limited	OPPO
UPIChalega - How NPCI changed the way India pays, forever	Fulcro	UPI
Champions of Growth	Tally	Tally
Brokerage Kyon Dena? NoBroker.com Hai Na!	NoBroker	NoBroker
#GetPublished	White Rivers Media	Romedy Now
The Hindu for client Tata Tea ‘En Vazhi Tamizh Vazhi’	The Hindu Group	The Hindu for client Tata Tea ‘En Vazhi Tamizh Vazhi’
Life Aapki Recipe Aapki	Schbang Digital Solutions	Sunny Cooking Oil
Jolly Rancher- Super Pop	Interactive Avenues - A Reprise Network Company	Jolly Rancher
Dell Gaming	Gozoop	Alienware and Dell Gaming
Long-term Strategy
Asian Paints Digital Strategy	Kinnect	Asian Paints
100% Indian	Team Pumpkin	B Natural Fruit Beverages
Loyalty
Stories of MG	Happy Making Films	Morris Garages India
UPI PaySafeIndia - How NPCI changed digital payments in India through increased customer loyalty	Fulcro	UPI
Powering The Beauty Within	Affle	Zivame
Media innovation
When Women Joined Hands To Break Social Shackles	Affle	Meesho
Vision Express Local Store Campaign	Team Pumpkin	Vision Express
Interact with the Future	Aditya Birla Capital Limited	Aditya Birla Capital
#MaaClicks - No Selfie this Puja	Sangbad Pratidin	Sangbad Pratidin
SKODA Auto PEACE OF MIND Campaign	PHD Media	SKODA AUTO India
SKECHERS GO RUN 7 -BEAT MY SPEED CHALLENGE	streettalk (a signpost India company)	SKECHERS
Mobile - Display
Powering The Beauty Within	Affle	Zivame
Flipkart X Google - OK Flipkart, Deliver exponential results	Flipkart	Google Assistant
Flipkart X Intel \| Flipkart uses audience Intel to set new benchmarks!	Flipkart	Intel
When Women Joined Hands To Break Social Shackles	Affle	Meesho
Interact with the Future	Aditya Birla Capital Limited	Aditya Birla Capital
Mobile - Integrated
HDFC Life - Sabse Pehle Life Insurance	mCanvas	HDFC Life
Flipkart X Google - OK Flipkart, Deliver exponential results	Flipkart	Google Assistant
Snickers Exam Campaign	Hashtag Orange Advertising Pvt. Ltd.	Snickers
Online Commerce Campaign - Customer engagement
Tetley E-commerce Implementation	BORN Group	TATA Tetley(Food and Beverage)
Utilized Machine Learning & Real Time Data to acquire 80% Female Resellers via UACs (Google Ads)	Digidarts Marketing Private Limited	Meesho App
GIRF - No Drama, Only Khaana	Dineout	Dineout
You Wanna Do It, Just DUNZO It	Affle	Dunzo
UPI Chalega - How NPCI changed the face of Online Payments in India forever	Fulcro	UPI
Flipkart X Google - OK Flipkart, Deliver exponential results	Flipkart	Google Assistant
Utilized Exclusive Google App Beta to Rengage Resellers for 3x ROI	Digidarts Marketing Private Limited	Meesho App
Online marketing
Stay Strong Moms by ITC Sunfeast Moms Magic	Team Pumpkin	Sunfeast Moms Magic
Shagun Ke Shares	Angel Broking	Angel Broking
Hauslon Ki Udaan by HFDC ERGO	BC WEB WISE	HDFC ERGO
Nangrow Brand Campaign Leveraging Data to deliver Personalization at scale	Zenith	Nangrow
Online Video - Long form (Over 180 seconds)
MG Changemakers S2	The Better India	MG Changemakers S2
#DiwalikaSafar	Dora Digs	Samsonite
Online Video - Short form (180 seconds or less)
How Kotak Mahindra used online native videos to build the brand	Fulcro	Kotak Prime
Chabatey Raho	Thinkstr	Dabur Red
#ABCofBudget2020	Aditya Birla Capital Limited	Aditya Birla Capital
SBI Life - Real life Real Stories ft. Suyash jadhav	WATConsult	SBI Life Insurance
Fit Smart	Centrick	Bombay Shirt Company
Search - Application of technology in search
How MoneyTap Achieved Rs 500+ Crore in Loan Disbursement Using Advanced SEO Tactics	Whirlwind	MoneyTap
Search - SEO/Paid search
How Bridgestone Achieved a 2023% ROI with an Innovative Proximity-Based SEM Strategy	Whirlwind	Bridgestone
Myntra Records 270% Revenue Growth in the Kids Category via SEO	Infidigit Consultants Pvt Ltd	Myntra
How an Advanced SEO Strategy Helped MoneyTap Cross Rs 500+ Crore in Loan Disbursement	Whirlwind	Money Tap
Showcase
Snickers Exam Campaign	Hashtag Orange Advertising Pvt. Ltd.	Snickers
Social Cause - Social cause supported by a corporate/brand
The Hardest Worker	FCBInterface	Mahindra Corporate
WoMoneyKiBaat	SheThePeople.TV	Aditya Birla Sun Life AMC Limited
Happydent Sparkling Smiles	Grapes Digital	Happydent
Fight The Fake	Online Reputation Management Pvt. Ltd.	Adani Foundation
Organ Donation	Auburn Digital Solutions	Edelweiss Tokio
Ford Cartesy	Ford India Pvt. Ltd.	Ford India
Use of Data - For CRM
When Women Joined Hands To Break Social Shackles	Affle	Meesho
How a Data Driven Campaign Helped Bridgestone Achieve a 2023% ROI	Whirlwind	Bridgestone
Use of Data - For New Business
Powering The Beauty Within	Affle	Zivame
You Wanna Do It, Just DUNZO It	Affle	Dunzo
Leveraging relevant data signals to identify 200 use cases and drive better ROI for Ask Nestle!	Zenith	Ask Nestle
Use of social media in a campaign
UPI PaySafeIndia - How NPCI used social media to change the way India pays forever	Fulcro	UPI
Best Use Of Social Media for a Campaign - BLR Airport	Social Panga	Kempegowde Bengaluru International Airport Limited
Powering The Beauty Within	Affle	Zivame
Fevicol's Social Media	Schbang	Fevicol
#TumseHumareTaarJudeHai (World TV Day Campaign)	Chimp&z Worldwide LLP	Tata Sky Limited
HDFC ERGO’s #BeAFitakha - Making Diwali a Healthier Affair	BC WEB WISE & HDFC ERGO	HDFC ERGO
#ABCofBudget2020	Aditya Birla Capital Limited	Aditya Birla Capital
#TravellingBenchOfUnity - How Twitter united Indians together!	Kotak Mahindra Bank Ltd	Kotak Mahindra Bank Ltd
Interact with the Future	Aditya Birla Capital Limited	Aditya Birla Capital
Himalaya Men – #BestFaceForward	Media Moments Insight Pvt. Ltd.	Himalaya Men
Viral marketing campaign
Idea Chor	WATConsult	MX Player
Hands Up To Help	Social Beat	Murugappa Group
Love For Jawaan	22FeetTribalWorldWide	Mahindra Rise
Fevicol's #MyFevicolAd UGC Campaign	Schbang	Fevicol
#ABCofBudget2020	Aditya Birla Capital Limited	Mahindra RiseAditya Birla Capital
Wesbite - Campaigns
Mondelez E-commerce Implementation	BORN Group	Mondelez India(Cadbury Gifting)
Dell Aarambh	Gozooop	Dell India
Love Bonito E-commerce Implementation	BORN Group	Love Bonito(Fashion & Apparel)
Wesbite - Corporate / Brand
The Live & Cheesy Website	WATConsult	The Live & Cheesy Website
Tata Q - Quick Quisine	Foxymoron	Tata Q
Real time advertising
Stay Strong Moms by ITC Sunfeast Moms Magic	Team Pumpkin	Sunfeast Moms Magic
#21DaysOfFamilyMoments	club mahindra	Club Mahindra

Winners 2020

Entry Category	Advergaming
Entrant Company	Title	Brand	Winner
Interactive Avenues - A Reprise Network Company	Jolly Rancher- Super Pop	Jolly Rancher	Silver
Entry Category	Apps - Mobile Apps
Entrant Company	Title	Brand	Winner
Reliance Nippon Life Insurance	RNLIC ERA app	RNLIC ERA app	Silver
Entry Category	Augmented Reality
Entrant Company	Title	Brand	Winner
22 FeetTribal	BYOB\| Build your own beat	Kingfisher	Bronze
Entry Category	Best use of digital personal assistant
Entrant Company	Title	Brand	Winner
Hashtag Orange Advertising	Snickers Exam Campaign	Snickers	Bronze
Kotak Mahindra Bank	KEYA 2.0	Kotak Mahindra Bank	Gold
Entry Category	Content Community
Entrant Company	Title	Brand	Winner
The Better India	MG Changemakers S2	The Better India & MG Motor India	Bronze
Entry Category	Digital Craft - Art Direction/Communication in digital Design
Entrant Company	Title	Brand	Winner
SoCheers	The Brooklyn Creamery \| I See Ice-cream Everywhere	The Brooklyn Creamery	Bronze
SoCheers	Amazon Prime Original \| Inside Edge 2 - The Game Beyond The Game	Amazon Prime Video	Gold
Entry Category	Digital Craft - Best Use of Design and Navigation
Entrant Company	Title	Brand	Winner
Team Pumpkin	APL Apollo World	APL Apollo	Silver
Entry Category	Digital Craft - Best use of Interaction Design in Online or Mobile Apps
Entrant Company	Title	Brand	Winner
Aditya Birla Capital	Interact with the Future	Aditya Birla Capital	Bronze
Entry Category	Digital Craft - Best Writing
Entrant Company	Title	Brand	Winner
Thinkstr	Chabatey Raho	Dabur Red	Bronze
Entry Category	Digital Strategy
Entrant Company	Title	Brand	Winner
FCB Interface	Hardest Worker	Mahindra and Mahindra	Bronze
WATConsult	Idea Chor	MX Player	Bronze
Kinnect	Add An Ad	HDFC Bank	Silver
Entry Category	Display
Entrant Company	Title	Brand	Winner
Affle	Powering The Beauty Within	Zivame	Silver
Entry Category	e-Commerce Omni-channel strategy
Entrant Company	Title	Brand	Winner
Affle	Powering The Beauty Within	Zivame	Gold
Entry Category	Experiential
Entrant Company	Title	Brand	Winner
Aditya Birla Capital	Interact With the Future	Aditya Birla Capital	Silver
Entry Category	Format Innovation
Entrant Company	Title	Brand	Winner
Aditya Birla Capital	Interact with the Future	Aditya Birla Capital	Silver
22FeetTribalWorldWide	Love For Jawaan	Mahindra Rise	Silver
Entry Category	Innovation in e-commerce
Entrant Company	Title	Brand	Winner
Flipkart	Flipkart X Google - OK Flipkart, Deliver exponential results	Google Assistant	Silver
Affle	Powering The Beauty Within	Zivame	Gold
Entry Category	Insight-led programmatic buying
Entrant Company	Title	Brand	Winner
Affle	When Women Joined Hands To Break Social Shackles	Meesho	Gold
Affle	Powering The Beauty Within	Zivame	Gold
Entry Category	Integrated
Entrant Company	Title	Brand	Winner
Fulcro	UPIChalega - How NPCI changed the way India pays, forever	UPI	Bronze
ITW Consulting	OPPO Billion Beats	OPPO	Silver
Tally	Champions of Growth	Tally	Gold
Entry Category	Long-term Strategy
Entry Category	Long-term Strategy
Entrant Company	Title	Brand	Winner
Kinnect	Asian Paints Digital Strategy	Asian Paints	Silver
Team Pumpkin	100% Indian	B Natural Fruit Beverages	Gold
Entry Category	Loyalty
Entrant Company	Title	Brand	Winner
Affle	Powering The Beauty Within	Zivame	Bronze
Happy Making Films	Stories of MG	Morris Garages India	Gold
Entry Category	Media innovation
Entrant Company	Title	Brand	Winner
Aditya Birla Capital	Interact with the Future	Aditya Birla Capital	Bronze
Affle	When Women Joined Hands To Break Social Shackles	Meesho	Bronze
PHD Media	ŠKODA Auto PEACE OF MIND Campaign	SKODA AUTO India	Silver
Entry Category	Mobile - Integrated
Entrant Company	Title	Brand	Winner
mCanvas	HDFC Life - Sabse Pehle Life Insurance	HDFC Life	Silver
Entry Category	Mobile - Display
Entrant Company	Title	Brand	Winner
Aditya Birla Capital	Interact with the Future	Aditya Birla Capital	Bronze
Affle	When Women Joined Hands To Break Social Shackles	Meesho	Gold
Entry Category	Mobile - Integrated
Entrant Company	Title	Brand	Winner
Hashtag Orange Advertising	Snickers Exam Campaign	Snickers	Silver
Entry Category	Online Commerce Campaign - Customer acquisition
Entrant Company	Title	Brand	Winner
Digidarts Marketing	Utilized Machine Learning & Real Time Data to acquire 80% Female Resellers via UACs (Google Ads)	Meesho App	Bronze
Entry Category	Online Commerce Campaign - Customer engagement
Entrant Company	Title	Brand	Winner
BORN Group	Tetley E-commerce Implementation	TATA Tetley(Food and Beverage)	Silver
Entry Category	Online Commerce Campaign - Customer retention
Entrant Company	Title	Brand	Winner
Digidarts Marketing	Utilized Exclusive Google App Beta to Rengage Resellers for 3x ROI	Meesho App	Bronze
Entry Category	Online marketing
Entrant Company	Title	Brand	Winner
Team Pumpkin	Stay Strong Moms by ITC Sunfeast Moms Magic	Sunfeast Moms Magic	Bronze
BC WEB WISE	Hauslon Ki Udaan by HFDC ERGO	HDFC ERGO	Gold
Entry Category	Online Video - Short form (180 seconds or less)
Entrant Company	Title	Brand	Winner
Fulcro	How Kotak Mahindra used online native videos to build the brand	Kotak Prime	Silver
Thinkstr	Chabatey Raho	Dabur Red	Gold
WATConsult	SBI Life - Real life Real Stories ft. Suyash jadhav	SBI Life Insurance	Gold
Entry Category	Online Video - Long form (Over 180 seconds)
Entrant Company	Title	Brand	Winner
The Better India	MG Changemakers S2	MG Changemakers S2	Silver
Dora Digs	#DiwalikaSafar	Samsonite	Gold
Entry Category	Real time advertising
Entrant Company	Title	Brand	Winner
club mahindra	#21DaysOfFamilyMoments	Club Mahindra	Bronze
Team Pumpkin	Stay Strong Moms by ITC Sunfeast Moms Magic	Sunfeast Moms Magic	Silver
Entry Category	Search - SEO/Paid search
Entrant Company	Title	Brand	Winner
Whirlwind	How Bridgestone Achieved a 2023% ROI with an Innovative Proximity-Based SEM Strategy	Bridgestone	Bronze
Whirlwind	How an Advanced SEO Strategy Helped MoneyTap Cross Rs 500+ Crore in Loan Disbursement	Money Tap	Silver
Entry Category	Showcase
Entrant Company	Title	Brand	Winner
Hashtag Orange Advertising	Snickers Exam Campaign	Snickers	Silver
Entry Category	Social Cause - Social cause supported by a corporate/brand
Entrant Company	Title	Brand	Winner
Online Reputation Management	Fight The Fake	Adani Foundation	Silver
Auburn Digital Solutions	Organ Donation	Edelweiss Tokio	Gold
FCBInterface	The Hardest Worker	Mahindra Corporate	Gold
Entry Category	Use of Data - For CRM
Entrant Company	Title	Brand	Winner
Affle	When Women Joined Hands To Break Social Shackles	Meesho	Silver
Whirlwind	How a Data Driven Campaign Helped Bridgestone Achieve a 2023% ROI	Bridgestone	Gold
Entry Category	Use of Data - For New Business
Entrant Company	Title	Brand	Winner
Affle	You Wanna Do It, Just DUNZO It	Dunzo	Silver
Zenith	Leveraging relevant data signals to identify 200 use cases and drive better ROI for Ask Nestle!	Ask Nestle	Gold
Affle	Powering The Beauty Within	Zivame	Gold
Entry Category	Use of social media in a campaign
Entrant Company	Title	Brand	Winner
Chimp&z Worldwide LLP	#TumseHumareTaarJudeHai (World TV Day Campaign)	Tata Sky	Bronze
Aditya Birla Capital	Interact with the Future	Aditya Birla Capital	Silver
Fulcro	UPI PaySafeIndia - How NPCI used social media to change the way India pays forever	UPI	Gold
Affle	Powering The Beauty Within	Zivame	Gold
Entry Category	Viral marketing campaign
Entrant Company	Title	Brand	Winner
22FeetTribalWorldWide	Love For Jawaan	Mahindra Rise	Bronze
Social Beat	Hands Up To Help	Murugappa Group	Silver
Schbang	Fevicol's #MyFevicolAd UGC Campaign	Fevicol	Gold
Entry Category	Website - Campaigns
Entrant Company	Title	Brand	Winner
BORN Group	Love Bonito E-commerce Implementation	Love Bonito(Fashion & Apparel)	Gold
Entry Category	Website - Campaigns
Entrant Company	Title	Brand	Winner
BORN Group	Mondelez E-commerce Implementation	Mondelez India(Cadbury Gifting)	Silver
WATConsult	The Live & Cheesy Website	The Live & Cheesy Website	Gold

Entrant of the Year	Affle

Client of the Year	Zivame

2019 Photos

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Campaign India,
Haymarket SAC Publishing (India) Private Limited
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Opp. Nirmal Park, Dr. B. Ambedkar Marg, Byculla (E),
Mumbai 400027. Maharashtra, India

Tel: +91 22 23787520 / +91 9702839187

Email: campaignawards@haymarketsac.com

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Email: dinika.tahilramani@haymarketsac.com

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