Campaign India Digital Crest Awards

Our jury loves creative digital campaigns. The only thing they love more are creative digital campaigns that delivered on stated marketing objectives.

If digital's USP is that it is more measurable, shouldn't digital campaigns be awarded for results they achieve?

The Campaign India Digital Crest Awards 2020(CIDCA) places maximum emphasis on results achieved through digital marketing campaigns, be they social, mobile, apps, digital, experiential...

Campaign India's premier property to celebrate excellence in digital marketing is in its tenth year. And it focuses relentlessly on results, with an all-marketer (and digital-related client functions) jury.

Did your digital campaigns click with consumers? Enter CIDCA 2020 if they did. Make your best pitch.

Digital Crest Awards

Campaign India Digital Crest Awards 2020

Campaign India is back with the tenth edition of its awards to honour excellence in digital advertising and marketing.

Rechristened Campaign India Digital Crest Awards (CIDCA) in 2013, the property has evolved over the last nine years from its origins (as the Campaign India Digital Media Awards), to remain contemporary, relevant and inclusive of the dynamic changes in the digital ecosystem.

It will seek to identify and reward the most engaging, creative and effective campaigns across digital media.

Based on a survey among industry practitioners and marketers to elicit feedback, the number and nature of categories have been fine-tuned over the years to keep pace with developments in digital advertising and marketing.

The Campaign India Digital Crest Awards 2020 will invite entries across 23 broad categories and sub-categories.

Placing greater emphasis on ROI and effectiveness, significant changes were introduced in the jury composition in 2018. We continue with the all-marketer and digital practitioner jury from the clients fraternity this year. The jury will be convened by Prasad Sangameshwaran, Managing editor, Campaign India.

Did your digital campaigns click with consumers? Enter CIDCA 2020 if they did. Make your best pitch.

For further details, e-mail: cidca@haymarket.co.in

Essential Dates

Entries Open

1ndApril 2020

Early Entry Deadline

22nd April 2020

Final Entry Deadline

8th May 2020

Awards Night

4th June 2020

Categories

Advergaming

Awarded to the strategic development of a game that effectively and creatively reached target customers to build or maintain their brand and market share while attaining marketing objectives.

Apps

Awarded to an innovative, entertainment or informative app developed specifically as part of an ongoing campaign or stand alone addition to a brand that effectively and creatively reached target customers to attain marketing objectives. There are two sub-categories:

  • Mobile Apps
  • Online Apps

Augmented Reality

Awarded to the best use of Augmented Reality in a campaign.

Best content on an OTT platform

With more and more series coming up on OTT platforms, this category will award the platform which has the best original content.

Best use of digital personal assistant

As Siri, Alexa, Google assistant and their tribe gain global acceptance, this category looks at the best use of digital personal assistants in marketing and their integration with the overall brand experience

Content Community

The v/blog maybe under any subject, vertical, with content generated by an individual or a group, for a brand / corporate / brand or corporate property. This could be a blog that pushes for a government / corporate / social policy change. Communities built around social causes or natural calamities will be moved to 'Social Cause' category unless backed by a brand or corporate entity. Entries will be judged basis popularity, virality, originality, consistency and quality of content – against stated objectives.

Display

Awarded to the campaign that uses online display advertising, including but not limited to, banners of any format, page takeovers, and rich media.

Digital Strategy

Awarded to the digital campaign where the agency has been able to put together a go-to-market plan that's independent of the ATL activities. Results of this plan need to be submitted with metrics.

Digital Craft

  • Best Writing

Awarded to the best piece of writing for a particular campaign. Individual entries or single (blog) posts will not be considered.

  • Best Use of Design and Navigation

Awarded to the best use of design and navigation as part of a website or an app layout

  • Best use of Interaction Design in Online or Mobile Apps

The science of interaction design plays a far broader role in customer engagement. This sub-category intends to celebrate success in interaction design

  • Art Direction/Communication in digital Design

The effort that goes into art direction of digital assets ranging from display, email or social media posts often go unrecognised within the framework of a larger campaign or strategy. This category attempts to bring these initiatives into the mainstream

e-Commerce Omni-channel strategy

A campaign that demonstrates use of multiple channels to acquire, engage and sell to consumers, improving efficiency and returns to an online commerce brand.

Experiential

Awarded to innovative digital work on OOH media or as part of an experiential marketing (activation) campaign. In case of on-screen creative, adaptation for OOH media and innovation therein would be valued. Additional weightage will be given for activating consumers through additional digital channels like mobile, promoting interactivity.

Format Innovation

Most of the content and communication is restricted to a 16:9 frame. This category rewards the innovative use of content that breaks the frame and sets new standards

Integrated

To be considered for the integrated media award, projects must show how they used digital amongst a range of media, including offline channels, in the best possible way to promote a product or service. This means that the creative, media, online and offline elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.

Insight-led programmatic buying

Awarded to the best use of insights in programmatic advertising, use of a seamless media and creative strategy, recaliberation in real time and optimal use of client resources

Innovation in e-commerce

This category accepts cases that have to do with innovation in commerce. For example, excellence in e-commerce using a cognitive commerce interface

Long-term strategy

Awarded to the digital campaign where the agency has been servicing the client for more than one year and different online projects were executed through the duration to solve business problems.

Loyalty

Awarded to the digital campaign that is most effective in generating customer loyalty to an existing brand, service or product, measured through increasing persistence/purchase frequency.

Media innovation

Awarded to the campaign that uses existing or newly created digital media in fresh and innovative ways to explore new channels of communication and achieve marketing success during the review period.

Mobile

Awarded to the best use of the mobile platform to create a measurable impact. Mobile use could refer to all types of advertising that can be accessed on mobile phones, tablets and phablets. There are three sub-categories:

  • Display
  • SMS
  • Voice-Based
  • Integrated

Online Commerce Campaign

  • Customer acquistion
  • Customer engagement
  • Customer retention

Online Commerce as defined here includes any brand that allows consumers to transact online, including apps like those for ticketing and food ordering. Results provided will form a key element of evaluation like with other categories, and absolute numbers will score higher than percentages.

Online marketing

Awarded to the campaign that uses multiple online elements together as the key engagement driver and to achieve proven results in relation to the objectives set. Entries must build a complete picture by showing how the campaign played across digital channels. Should include multiple online elements (for example banners, viral videos, landing sites, etc.). This means that the elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.

Online Video

Awarded to the video(s) used in a campaign and made for online distribution. Entrants will be required to state if the video was also transmitted on TV or any other channel after going live online. This information will be supplied to the jury and will be considered while voting. Videos that were released online after the TV/cinema release do not qualify.

  • Short form (180 seconds or less)
  • Long form (Over 180 seconds)

A shorter edit of the same 'Long form' Online Video may be entered in Short form. It will be evaluated separately in both categories, based on how each version played a role in achieving stated objectives.

Search

  • SEO/Paid search

Awarded to the best use of search marketing to create a measurable impact. Tactics could include search engine optimisation and/or paid search

  • Application of technology in search

As the definition of search evolves, this sub-category has been instituted to reward excellence in voice search, application of structured microdata and more.

Showcase

Awarded in this category will be digital entries and/or campaigns where the work need not necessarily be created for a client brand. This could be for fictitious brands, even. The category is aimed at showcasing and recognising creative work that has pushed boundaries in digital advertising and marketing. As with other categories, the entry needs to reflect use of technology and innovation towards customer impact. Specific to the 'Showcase' category, it needs to show clients unexplored possibilities that could be pursued by them in future.
Note: For the 'Showcase' category, the client approval letter will have to be sent by the respective agency head.

Social cause

From objective to ideation to execution to results, the entrant needs to showcase how a digital marketing campaign helped an NGO, or a social cause supported by a corporate/brand. This could also be entered in one or more other categories listed above (except Showcase). Use of different digital elements will beget more points. There are two sub-categories:

  • Social cause supported by a corporate/brand
  • Campaign for an NGO

Use of Data

  • For CRM
  • For New Business

This could be for any category of product or service. Innovation and creativity in sourcing, interpreting and using data to achieve business objectives will be evaluated.

Use of social media in a campaign

Awarded to the campaign that innovatively uses social media most effectively and creatively to reach target customers to build or maintain their brand and market share while attaining marketing objectives set during the review period. Entries should truly make use of social media platforms beyond simply the viral reach of a campaign.

Viral marketing campaign

Awarded to the digital content or campaign that uses communication that has been developed specifically to be distributed virally to a mass audience via the Internet. Entries in this category must be presented so that the judges can see how an individual was led to the video/website etc. – the triggers of virality. Must be accompanied by a media / distribution / seeding plan and achieved results.

Website

Awarded to the campaign that best uses a website to create a measurable impact as part of an overall marketing communications strategy.

  • Corporate / Brand
  • Campaigns

Entry Guidelines

Who should enter?

Entry is open to clients, publishers and media owners, as well as digital agencies, advertising agencies, production or design companies, or other relevant marketing service providers. Any entry for a particular project should be coordinated between the different parties involved. In case the same piece of work is entered by multiple parties in the same category, the award, if any, will be shared between multiple entrants.

Eligibility period

Campaigns launched or current during the period from 1 April 2019 to 31 March 2020 are eligible to enter the awards.

Entries Open: 1 April 2019
Entry fees

From 02 April to 22 April: Rs. 8,000 per entry + GST
From 22 April to 8 May: Rs. 9,000 per entry + GST

Each entry must include the following to be considered complete:
  • Completed online entry form
  • Support materials on a microsite/landing page or uploaded online (Follow format requirements
  • Each supporting item should not be more than 5 MB
  • Total payment for all entries submitted
  • If any video/s have been submitted as support material on the entry system, send one DVD containing hi-res versions of ALL the videos submitted online (in H264 compression, 1280 x 720, aspect ratio 16:9, and in .mp4, .avi, .mov, .mpeg2, or .avi format)

DVD to be sent by courier, with ENTRY TITLE, ENTRANT COMPANY, and CATEGORY mentioned to:

CIDCA 2018 - Campaign India, Haymarket Media India Private Limited,5th Floor, Raheja Xion Building, Off Dr Ambedkar Road, Opp. Nirmal Park, Dr. Ambedkar Marg, Byculla (E), Mumbai 400027, Direct: +91 22 23787413.

Entry fees

From 02 April to 22 April: Rs. 8,000 per entry + GST
From 22 April to 8 May: Rs. 9,000 per entry + GST

By Cheque

Account Name:
HAYMARKET MEDIA INDIA PRIVATE LIMITED

Postal Address:
CIDCA 2019

Campaign India,
Haymarket Media India, 5th Floor, Raheja Xion Building, off. Dr. Ambedkar Road, Opp. Nirmal Park, Dr. Ambedkar Marg, Byculla (E), Mumbai 400027. Maharashtra, India

By Online transfer

Account Name:
HAYMARKET MEDIA INDIA PRIVATE LIMITED

Bank Name:
HDFC BANK

Current Account Number:
03572320001089

Branch Address:
Shapoorji Pallonji Building,
Dr. Shirodkar Marg, Near KEM Hospital, opp. Bata Showroom, Mumbai – 400 012, Maharashtra, India

RTGS / NEFT IFSC CODE:
HDFC0000357

On a single e-mail, enlist ENTRY TITLE, ENTRANT COMPANY NAME, CATEGORY for each entry and TOTAL NUMBER OF ENTRIES, and send the same with proof of ONLINE PAYMENT CONFIRMATION to: cidca@haymarket.co.in.

Judging

An independent jury consisting of leading client marketers will judge the entries. Great care is taken in selecting a judging panel comprising the right balance of specialist knowledge, experience and objectivity. Strict guidelines, designed to eliminate vested interest or breaches of rules of entry, will be followed. In all categories, judges will look primarily for projects that have delivered against the client advertiser's objectives. Winning projects will be able to offer demonstrable success in this regard. However, judges will also take into account the 'level of difficulty' of those objectives and the degree to which they have been met using innovative and creative treatments.

Judging criteria

A detailed quantitative methodology has been developed to fairly and accurately benchmark and analyse each entry on its merits. This includes the following:

Strategy 20%

Concise and proven evidence of an insightful approach to the overall issue and target audience while being true to this strategy throughout each of the campaign elements.

Creativity and Innovation 25%

Judges will look for originality of idea or concept, creative selection of communications channels and innovation in measurement of results.

Execution 25%

Judges will look for a convincing argument made establishing a cause and effect between the objectives, strategy and results of the campaign. They will also consider other factors such as the effective use of resources, and technical excellence in implementing integrated campaigns.

Results 30%

Judges will consider the difficulty of the task at hand, the scale of the results, how well the strategies and communications methods chosen met the objectives set. Judges will be looking for quantification of results from a credible source (and seek third party verification of awards winners). In addition, judges will qualitatively be looking for clear definitions in the written submission of the campaign overview, challenges and constraints, objectives, strategy and results. Wherever possible, provide facts and figures substantiating claims to give judges the most comprehensive and informed view of your campaign.

Shortlist 2019

Entry Title

Entrant Company

Brand

Advergaming

When India Dared To Stare Madison Media MTV India

Apps - Mobile Apps

Mangaldeep Puja, Bhajan, Mantra Untitled Interactive Mangaldeep Agarbattis
When India Dared To Stare Madison Media MTV India
The Voice- 24 x 7 Open Mic Auditions Sparkt Star Plus

Augmented Reality

Experiencing your favourite characters through Augmented Reality Sparkt Star Plus
Pujor Face - Augmented Reality Face Filters for Durga Puja Sangbad Pratidin Sangbad Pratidin
AR Filters - Diwali Campaign 22Feet Tribal Worldwide Tanishq
CADBURY VALENTINE DAY Tyroo Cadbury
Mahindra XUV3OO launch – BLINK TO EXPERIENCE Interactive Avenues - Reprise Network Company XUV300

Best content on an OTT platform

ALTBalaji White Rivers Media ALTBalaji

Best use of digital personal assistant

The Magic Christmas Tree Times Internet Syska LED
ŠkoBot - Skoda’s very own AI powered Chatbot PHD media Skoda Auto India

Content Community

Photo OK Please Rage Communications Pvt. Ltd. Tata Trucks
#SingForFootball Magnon eg+ SonyLiv
Shielding your loved ones Madison Media Royale Health Shield
Ultima Abhi toh aur chalega Madison Media Ultima Protek
Beyond Frames WATConsult Panasonic
How Castrol Activ brought communities together to #ProtectWhatYouLove Interactive Avenues - Reprise Network Company Castrol Activ

Digital Craft - Art Direction/Communication in digital Design

Pro Kabaddi League - Bachpan ka khel hain, Bacchon ka nahin BBH India Star Sports Pro Kabaddi League
American Tourister Swagpack banks on mobile video to challenge the true icons of swag Interactive Avenues - Reprise Network Company American Tourister
Nerolac’s ‘chamak’ urges consumers to take the leap of faith – from objects to homes. Interactive Avenues - Reprise Network Company Nerolac paints

Digital Craft - Best Use of Design and Navigation

Bas Phoonk Hi Toh Maarni Hai Madison Media MTV India
The M-Powering Banner Madison Media MTV India
Gotcha! Madison Media MTV India
Kuch Apna Sa Madison Media Godrej Nest
Too Yumm! pops open a new packet with a digital identity Interactive Avenues - Reprise Network Company Too Yumm!
Asian Paints enters E-commerce Segment Interactive Avenues - Reprise Network Company Asian Paints

Digital Craft - Best use of Interaction Design in Online or Mobile Apps

Arena Animation Website Togglehead Arena Animation
Color with Asian Paints Moonraft Innovation Labs Asian Paints
Reaching Contractors Innovatively Madison Media Adhesives

Digital Craft - Best Writing

Pro Kabaddi League - Bachpan ka khel hain, Bacchon ka nahin BBH India Star Sports Pro Kabaddi League
BookMyShow - Children’s Day BBH Communications India Pvt. Ltd. BookMyShow
Maggi Special Masala BBH Content Studio, BBH India Maggi
Bluechip toh banta hai! Sparkt Mahindra Mutual Fund
Ek Se Bhale DoBBH Content Studio, BBH IndiaMaggi & Nescafe

Display

The M_ss_ng 'I' Campaign Madison Media Tata Salt
Kuch Apna Sa Madison Media  Godrej Nest
Khul Ke Khao Madison Media Polycrol
Ultima Abhi toh aur chalega Madison Media Ultima Protek
Havells Brand Campaigns Havells India Limited Havells
Display - Fortune Rice Bran Health Oil 1702 Digital Fortune Foods
M&S Bra fit Challenge Isobar Retail
Use of weather based AI banner to drive sales! Isobar Bobbi Brown India
Marazzo’s display campaign gets their competition face to face with their dominant side. Interactive Avenues - Reprise Network Company Marazzo
Dhani - Phone Se Loant Madison Media Dhani

Digital Strategy

When India Dared To Stare Madison Media MTV India
Good Riddance, Mr. Bob Svagene Logicserve Digital Pvt. Ltd. Bajaj Allianz General Insurance Company Limited
Analyse Jack Ryan Tonic Worldwide Nutralite
The Blind List MRM//McCANN Lufthansa German Airlines
Share A Coke Interactive Avenues - Reprise Network Company  Coca-Cola
Comicstaan ke saath #FunAayega by Amazon Prime Video SoCheers & PivotRoots Amazon
American Tourister challenges the true icons of swag with Swagpack Interactive Avenues - Reprise Network Company American Tourister
Nerolac’s ‘chamak’ urges consumers to take the leap of faith – from objects to homes. Interactive Avenues - Reprise Network Company Nerolac Paints
American Tourister Curio become a ‘status symbol’ that’s Hard To Let Go Interactive Avenues - Reprise Network Company American Tourister
How Castrol Activ brought communities together to #ProtectWhatYouLove Interactive Avenues - Reprise Network Company Castrol Activ
#SowTheFuture – engaging the second generation farmer with tailor made content Interactive Avenues - Reprise Network Company Mahindra Tractors
Dell Anti Rote Day 2018 Dell India
Meethe Bahane FoxyMoron Hershey's Syrup
Beat the Crave WATConsult Saffola Fittify
BITS Pilani - Work Integrated Learning Programme MRM//MCCANN Work Integrated Learning Programme
Havells Brand Campaigns Havells India Limited Havells
Vibes Don't Lie Liqvd Asia Legrand India
Children See, Children Do Liqvd Asia Kores
IPL 2018 IPL 2018
Max Life SSC Campaigns iProspect India Max Life
Digital Strategy - SMAAASH: PUBG 1702 Digital SMAAASH

e-Commerce Omni-channel strategy

HP Big Sale Campaign Magnon eg+ HP INC
Boosting E-commerce Sales for Cipla Health's ActivKids Immuno Boosters Amura Marketing Technologies Ltd. ActivKids Immuno Boosters
Max Life SSC Campaign iProspect India Max Life
How ASUS increased its Market Share 10X in 9 months using e-commerce only strategy Fulcro ASUS

Experiential

Kuch Apna Sa Madison Media Godrej Nest
Mahindra Racing skydive in 360 degrees Mahindra Racing
Too Yumm! gets India improve their snacking habit and sets a new Guinness World Record Interactive Avenues - Reprise Network Company Too Yumm!
Castrol Activ’s #ProtectWhatYouLove movement creates waves across neighbourhoods Interactive Avenues - Reprise Network Company Castrol Activ

Format Innovation

Echo Integration with Armaan Malik Interactive Avenues – A Reprise Network Company Amazon India
Internet's Longest Joke Chain - #LambaHaathiCheetiJoke for Comicstaan, Amazon Prime Video SoCheers & PivotRoots Amazon India
Selec - Terrain Digitas India Jeep India
Mahindra XUV3OO launch – BLINK TO EXPERIENCE Interactive Avenues - Reprise Network Company XUV300

Innovation in e-commerce

Pepperfry SSC Campaign iProspect India Pepperfry
Mind your Language WATConsult Racold

Insight-led programmatic buying

Use of weather based AI banner to drive sales Isobar Bobbi Brown
How Ceat Leverage Block Chain Technology To Reduce Ad Fraud Isobar CEAT Tyre

Loyalty

Fifa #Chill24x7 Flamingo Digital Private Limited 24 Seven

Mobile - Display

Firangi On Google Maps Yash Raj Films
Dhani - Phone Se Loan Madison Media Dhani
Use of weather based AI banner to drive sales Isobar Bobbi Brown

Mobile - Integrated

Photo OK Please Rage Communications Pvt. Ltd. Tata Trucks
Naamkaran INNOCEAN WORLDWIDE, NEW DELHI Hyundai
Mahindra Racing skydive in 360 degrees Mahindra Racing

Mobile - Voice-Based

The Voice: 24 x 7 Open Mic Auditions Sparkt Star Plus
Adidas Kashmir mCanvas Advertising Pvt. Ltd. Adidas

Online Commerce Campaign - Customer acquisition

How NesPlus Displaced Kellogg's as the Best Selling Cereal on Amazon.in in a Day Publicis Media-Zenith Media NesPlus
How ASUS increased its Market Share 10X in 9 months using e-commerce only strategy Fulcro ASUS

Search - Application of technology in search

How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results? PUBLICIS MEDIA-EQUINOX DIGITAL ZEE5

Social cause - Campaign for an NGO

Give Subtitles To Suicide WATConsult NSuicide Prevention India Foundation - NGO

Integrated

Dare to Disconnect by Sennheiser Motivator (GroupM) Sennheiser Electronics India Private Limited
Sennheiser Electronics India Private Limited Sociosquare Digitech Pvt Ltd BFSI
When India Dared To Stare Madison Media MTV India
Acko – Paisa Vasool Insurance BBH Communications India Pvt. Ltd. Acko
Photo OK Please Rage Communications Pvt. Ltd. Tata Trucks
Khul Ke Khao Madison Media Polycrol
Good Riddance, Mr. Bob Svagene Logicserve Digital Pvt. Ltd. Bajaj Allianz General Insurance Company Limited
Bajaj Finserv Grows Business by 23% on Digital Logicserve Digital Pvt. Ltd. Bajaj Finserv Ltd.
Buying a car is out, ZAP Subscribing is in MOTIVATOR, GROUPM ZAP SUBSCRIBE
How NesPlus Displaced Kellogg's as the Best Selling Cereal on Amazon.in in a Day Publicis Media-Zenith Media NesPlus
YONO – YSF CAMPAIGN TO PROMOTE THE FOCUS PRODUCT OF THE BANK STATE BANK OF INDIA STATE BANK OF INDIA
Share A Coke Interactive Avenues - Reprise Network Company Coca-Cola
DELL X GAMER CONNECT 2018 Dell India
Be Better Than Yourself Deepsense Digital Solutions Private Limited ITC Classmate
IPL 2018 IPL 2018
How Castrol Activ brought communities together to #ProtectWhatYouLove Interactive Avenues - Reprise Network Company Castrol Activ
#SowTheFuture – Empowering the second-generation farmer Interactive Avenues - Reprise Network Company Mahindra Tractors
American Tourister Curio become a ‘status symbol’ that’s Hard To Let Go Interactive Avenues - Reprise Network Company American Tourister
American Tourister challenges the true icons of swag with Swagpack Interactive Avenues - Reprise Network Company American Tourister
World Shorts Day 3.0 Social Kinnect Private Limited fbb
DBS Sparks Social Kinnect Private Limited DBS Bank India
RGI Business scale up iProspect India Reliance General Insurancer
How ASUS increased its Market Share 10X in 9 months Fulcro ASUS

Long-term Strategy

Bajaj Finserv Grows Business by 23% on Digital Logicserve Digital Pvt. Ltd. Bajaj Finserv Ltd.
Restaging Maggi as a Cooking Brand for the Future Publicis Media-Zenith Media Maggi
Raunak Group Insomniacs Raunak Group
Lufthansa Say Yes to the world MRM//McCANN Lufthansa German Airlines
Smart Search : Building Brands Searches MediaCom Big Bazaar
Money Project FoxyMoron Media Solutions Private Limited Aditya Birla Capital
IBM Cloud- The Cloud for Smarter Business Ogilvy and Mather India Pvt.Ltd. IBM Cloud
Vibes Don't Lie Liqvd Asia Legrand India
Star Plus - Rishta Wahi Baat Nayi: Brand Refresh Sparkt StarPlus
HDFC ERGO Insurance Awareness Award Junior - Quiz 2018 WATConsult HDFC ERGO General Insurance Company Limited
Nerolac’s ‘chamak’ urges consumers to take the leap of faith – from things to homes. Interactive Avenues - Reprise Network Company Nerolac paints
Education, entertainment, and engagement for second generation farmers with #SowTheFuture Interactive Avenues - Reprise Network Company Mahindra Tractors

Media innovation

Bas Phoonk Hi Toh Maarni Hai Madison Media MTV India
The M-Powering Banner Madison Media MTV India
When India Dared To Stare Madison Media MTV India
Gotcha! Madison Media MTV India
Jigar Pe Trigger Madison Media Colors
Pujor Face - Augmented Reality Face Filters for Durga Puja Sangbad Pratidin Sangbad Pratidin
Mahindra Furio VR Basta Interactive Mahindra
Mind your Language WATConsult Racold
Hardest Worker - Tweet to plant a tree FCB Interface Mahindra Rise
Mahindra Racing skydive in 360 degrees Mahindra & Mahindra Ltd. Mahindra Racing
The Fully Festive GIF Pack Brave New World Trends
Use of weather based AI banner to drive sales Isobar Bobbi Brown
Mahindra XUV3OO launch – BLINK TO EXPERIENCE Interactive Avenues - Reprise Network Company XUV300

Online marketing

The Marathon of Life - 2.0 MIRUM DIGITAL PVT LTD Franklin Templeton Investments
Dare to Disconnect Motivator (GroupM) Sennheiser
Bas Phoonk Hi Toh Maarni Hai Madison Media MTV India
The Blind List MRM//McCANN Lufthansa German Airlines
Share A Coke Interactive Avenues - Reprise Network Company Coca-Cola
Children See, Children Do Liqvd Asia Kores
American Tourister challenges the true icons of swag with Swagpack Interactive Avenues - Reprise Network Company American Tourister
IDFC Bank Naye Ghar Ki Baat becomes the ideal tool for young home buyers Interactive Avenues - Reprise Network Company IDFC FIRST Bank
IDFC Bank IDFC Bank roots for future potential with Bachhe Bhi Jaante Hain Interactive Avenues - Reprise Network Company IDFC FIRST Bank
How ASUS increased its Market Share 10X in 9 months using Online marketing Fulcro ASUS

Online Video - Long form (Over 180 seconds)

Rise Up: Anthem For The Girl Child Mahindra Mahindra Rise
Sound of NEXA Blue Hakuhodosync.com NEXA
Sui Dhaaga - Made In India Logo   Yash Raj Films
Paytm Bank Transfer Series Scroll Brand Studio Paytm
The Memory Project Publicis Media - Performics.Resultrix HDFC Life Insurance Pvt. Ltd.
Soccer at 60 Stark Communication Pvt. Ltd. Kerala Tourism
Vicks “One-in-a-Million” #TouchOfCare Mediacom Vicks
The deal INNOCEAN WORLDWIDE, NEW DELHI Hyundai
Give Subtitles To Suicide - #GiveSubtitlesToSuicide WATConsult Suicide Prevention India Foundation - NGO
#SowTheFuture – Empowering the second generation farmer with tailor-made content Interactive Avenues - Reprise Network Company Mahindra Tractors

Search - SEO/Paid search

Khul Ke Khao Madison Media Polycrol
Garnering Top Google Search Results for Zivame With a Unique SEO Strategy INFIDIGIT Consultants Pvt Ltd ZIVAME
Khabrein Khud Bolengi Liqvd Asia Zee Hindustan
How Google Helped Us Sell T-Shirts For Free! Liqvd Asia VoxPop
Mahindra – XUV5OO Smart conquesting on search Interactive Avenues - Reprise Network Company XUV500

Use of Data - For CRM

Personalized Lifecycle Marketing using Marketing Automation Mirum Kentucky Fried Chicken (KFC)
Data Driven Marketing proved 67% probability of a Successful Transaction Logicserve Digital Pvt. Ltd. Bajaj Allianz General Insurance Company Limited
Decathlon: Data-Driven Analytics Decodes Shopping Behavior, Increasing Efficiency & Maximizing ROI Logicserve Digital Pvt. Ltd. Decathlon Sports India
Dhananjay Singh   Edelweiss Tokio Life Insurance

Online Video - Short form (180 seconds or less)

Tinder-Start Something Epic BBH India Tinder
Pro Kabaddi League - Bachpan Ka Khel Hai, Bacchon Ka Nahin BBH India Star Sports Pro Kabaddi League
Abbott - Profile Film BBH Communications India Pvt. Ltd. Abbott
Tera Time Aayega Ventures Advertising Pvt Ltd Western Railway
#NothingLikeHomemade Dr. Oetker India Pvt. Ltd. FunFoods by Dr. Oetker
Maggi Special Masala BBH Content Studio, BBH India Maggi
Tata Mutual Fund - Say #NoToKatauti Social Beat Tata Mutual Fund
Ghar Ki Lakshmi from Mahindra Truck and Bus Basta Films Mahindra
REFRAMED CITY Hakuhodo Sync Baleno
Aadat se Aazadi Times Internet Paytm
Did YOU Wash them today? - A YouTube Foray PUBLICIS MEDIA-PERFORMICS.RESULTRIX Dettol
Suraksha Bandhan Anomalous Niine Sanitary Napkins
One Thing About Mom 21N78E Creative Labs Pvt Ltd Metropolis
Isse Apni hi Gaadi Samjho Performics Uber
Its time to #Unstereotype Prime Focus Technologies Brooke Bond - Red Label
A Salt Art Tribute to India on Independence Day #NamakKeWaastey Madison Media Tata Salt
Vibes Don't Lie Liqvd Asia Legrand India
#MyJeepStory | Abhimanyu Alsiar Digitas India Jeep India
Bharat Ka Kal Online Reputation Management Pvt Ltd Adani Group
#ChalBadhChal | Pradyut Voleti Flamingo Digital Private Limited Liberty Leap7x Running Shoes
#ChalBadhChal | Roshini Misbah Flamingo Digital Private Limited Liberty Leap7x Running Shoes

Social cause - Social cause supported by a corporate/brand

DBS Bank #RecycleMoreWasteLess Publicis Media - Performics.Resultrix DBS Bank India Ltd.
#BenchOfUnity - A community formed to inculcate a sense of Inclusion! Tonic Worldwide Kotak Mahindra Bank Ltd.
Rise Up: Anthem For The Girl Child Mahindra Mahindra Rise
Call for Code Ogilvy & Mather IBM
#LadkiHaathSeNikalJaayegi - Women Empower Expedition Mahindra & Mahindra Ltd.
Chuttuvattom Awards Season 3_Water Conservation Movement After The Deadly Kerala Floods Manorama Online Manorama Online
Children See, Children Do Liqvd Asia Kores
Castrol Activ’s #ProtectWhatYouLove movement inspires India to bring positive change Interactive Avenues - Reprise Network Company  Castrol Activ
#MainHoonKisan – Prerna for women, a wakeup call for India! Interactive Avenues - Reprise Network Company  Mahindra Tractors
The Bucket List Online Reputation Management Pvt Ltd Adani Group

Use of Data - For New Business

Kuch Apna Sa Madison Media Godrej Nest
Dhani - Phone Se Loan Madison Media Dhani
How Marketing Automation helped YES BANK in upgrading its customers at just 5% of cost over traditional medium YES BANK YES Premia
The real brand ambassadors LICIOUS LICIOUS

Use of social media in a campaign

The Better India & Franklin Templeton Franklin Templeton Franklin Templeton
Central presents India’s First Ever Fashion Instacast Interactive Avenues – A Reprise Network Company Central
When India Dared To Stare Madison Media MTV India
Gotcha! Madison Media MTV India
The Day W_thout an ‘I’ Madison Media Tata Salt
Kuch Apna Sa Madison Media Godrej Nest
Sapno Ki Apni Dukaan Interactive Avenues – A Reprise Network Company Amazon India
#SingForFootball Magnon eg+ SonyLiv
Kasautii Zindagii Kay : The Grand Return Sparkt Star Plus
#inLOVEwithSWITZERLAND iProspect India Switzerland Tourism
The Memory Project Publicis Media - Performics.Resultrix HDFC Life Insurance Pvt. Ltd.
Pujor Face - Augmented Reality Face Filters for Durga Puja Sangbad Pratidin Sangbad Pratidin
#DareToDisconnect Genesis BCW Sennheiser
Lufthansa Say Yes to the world MRM//McCANN Lufthansa German Airlines
#PaiseKiKadar (#TheValueOfMoney) Genesis BCW Jana Small Finance Bank
#36SecPlankChallenge Bajaj Allianz Life Insurance Co. Ltd. Bajaj Allianz Life Insurance Co. Ltd.
#LifeGoalsDone Bajaj Allianz Life Insurance Co. Ltd. Bajaj Allianz Life Insurance Co. Ltd.
#BenchOfUnity - How social media brought 2.5 Lacs Indian together! Tonic Worldwide Kotak Mahindra Bank Ltd.
Delhi Police Astral Advertising & Hyper Connect Delhi Police
The Blind List MRM//McCANN Lufthansa German Airlines
Coca-Cola War Room Interactive Avenues - Reprise Network Company Coca-Cola
The real brand ambassadors LICIOUS LICIOUS
Fanboost   Mahindra Racing
Meethe Bahane FoxyMoron Hershey's Syrup
Beat The Crave WATConsult Saffola Fittify
Havells Brand Campaigns Havells India Limited Havells
THE SHE SESSIONS BY PROJECT EVE Brave New World Project Eve
The Drool-Worthy Denim Challenge Brave New World Trends
Making Literacy Work: Mahindra Pride School Gets On LinkedIn Mahindra Mahindra Rise
Castrol Activ’s #ProtectWhatYouLove movement inspires India to bring positive change Interactive Avenues - Reprise Network Company  Castrol Activ
Mega Icons ISOBAR National Geographic India
Content that went anywhere, owned everything Digitas India Jeep India
#ShilpaKoKyaHua Flamingo Digital Private Limited SRL Care
#DriveLikeALady - The worlds first Insurance Only for Women Drivers Fulcro Kotak General Insurance

Viral marketing campaign

Brilliant Moments with Hyundai INNOCEAN WORLDWIDE, NEW DELHI Hyundai
Unravel Nashik from above Hyper Connect Communications LLP Tourism - Nashik District Administration (Govt. of Maharashtra)
Bajaj Allianz General Insurance - Unplanned WATConsult Bajaj Allianz General Insurance
The Fully Festive GIF Pack Brave New World Trends
American Tourister challenges the true icons of swag with Swagpack Interactive Avenues - Reprise Network Company  American Tourister

Website - Campaigns

Crizal FIFA Campaign iProspect India Crizal

Website - Corporate / Brand

Best Website - Brand - Klay schools Social Beat KLAY Schools
Too Yumm! pops open a new packet with a digital identity Interactive Avenues - Reprise Network Company  Too Yumm!
Reliance Nippon Life Insurance Company simplifies Life Insurance for the everyday Indian. Interactive Avenues - Reprise Network Company  Reliance Nippon Life Insurance
Asian Paints enters E-commerce Segment Interactive Avenues - Reprise Network Company  Asian Paints

Winners 2019

Agency / Entrant

Bronze (5)

Silver (10)

Gold (20)

Total Points

1702 Digital 5 0 0 5
Amura Marketing Technologies Ltd. 0 10 0 10
BBH India 15 10 20 45
Brave New World 5 0 0 5
Digitas India 5 10 0 15
Flamingo Digital 5 0 20 25
FoxyMoron 5 0 0 5
Fulcro 5 0 0 5
INFIDIGIT Consultants 5 0 0 5
Innocean Worldwide 5 20 0 25
Interactive Avenues - Reprise Network Company 25 60 80 165
iProspect India 10 0 0 10
Isobar 10 20 0 30
Liqvd Asia 5 10 40 55
Logicserve Digital 10 0 0 10
Madison Media 20 60 20 100
Mahindra & Mahindra 5 10 20 35
mCanvas Advertising 0 10 0 10
Mediacom 5 0 0 5
Mirum 0 0 20 20
Moonraft Innovation Labs 0 0 20 20
Motivator (GroupM) 10 0 0 10
MRM//McCANN 5 0 0 5
Online Reputation Management 10 0 0 10
PUBLICIS MEDIA-EQUINOX DIGITAL 0 0 20 20
Publicis Media-Zenith Media 5 10 0 15
Rage Communications 10 10 0 20
Sangbad Pratidin 5 0 0 5
SoCheers & PivotRoots 0 0 20 20
Sparkt 0 10 20 30
Times Internet 0 10 0 10
Tonic Worldwide 10 0 0 10
Tyroo 0 10 0 10
Untitled Interactive 0 10 0 10
WATConsult 10 20 60 90
White Rivers Media 5 0 0 5
Yash Raj Films 0 10 0 10

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Contact Us

To reach

Campaign India,
Haymarket Media India, 5th Floor, Raheja Xion Building,
Opp. Nirmal Park, Dr. Ambedkar Marg, Byculla (E),
Mumbai 400027. Maharashtra, India

Tel: +91 22 23787413 / +91 9930351282

Email: cidca@haymarket.co.in

For further details:

Avinash Bhakre
Mob: +91 9930351282
Email: cidca@haymarket.co.in

For sponsorship opportunities:

Kangkan Sarma
Tel: +91 22 23787404
Mob: +91 9967356650 | +91 9082666702
Email: kangkan.sarma@haymarket.co.in