Best Social Media Strategy
This category celebrates campaigns that have demonstrated a comprehensive and highly effective overall social media strategy across various platforms. It recognizes brands that have leveraged social media holistically to achieve broad business objectives, encompassing not just content, but also community engagement, listening, platform optimization, and potentially paid social efforts to build a strong, pervasive brand presence.
Best Social Media Content Series
This category celebrates digital marketing campaigns that have excelled in creating and executing a sustained social media content series. It recognizes brands that have gone beyond isolated posts to build compelling narratives, foster continuous engagement, and cultivate deep audience retention across their chosen social media platforms through a structured, ongoing content format.
Best Digital Video Campaign
This category celebrates digital marketing campaigns that have masterfully leveraged the power of online video – whether short-form or long-form, live or pre-produced – to achieve significant marketing objectives. It recognizes campaigns where video content drove exceptional viewership, created profound emotional impact, and effectively contributed to brand lift and other measurable outcomes.
Best Creator & Influencer Campaign
This category celebrates digital marketing campaigns that have masterfully leveraged the power of influencers to achieve exceptional results. It recognizes campaigns that go beyond simple endorsements, showcasing creative, high-impact influencer collaborations that genuinely resonated with audiences and delivered significant measurable outcomes.
Best CRM & Lifecycle Marketing Strategy
This category celebrates comprehensive digital marketing strategies that have built and nurtured long-term customer relationships through intelligent lifecycle communication. It recognizes campaigns that seamlessly integrate communication across various direct channels – including email, SMS, app notifications, in-app messages, and personalized website content – to guide users through their entire customer journey, from onboarding to retention and advocacy.
Best Search Marketing Campaign
This category celebrates digital marketing campaigns that have effectively leveraged both organic (SEO) and paid (SEM) search strategies to elevate brand visibility, drive high-quality traffic, and deliver measurable outcomes. It recognizes integrated, insight-driven approaches where keyword strategy, content optimization, and media investment worked cohesively to capture user intent, improve search performance across channels, and maximize overall impact in the search ecosystem.
Best Use of Gaming in MarketingNew
This category celebrates marketing campaigns that have successfully leveraged gaming platforms or gamification to connect with audiences. It includes branded game experiences, in-game integrations, and interactive storytelling within gaming environments.
Best Long-Term Campaign Strategy
This category honors campaigns or platforms that demonstrated consistent strategic clarity, brand alignment, and measurable success over an extended period (typically 12+ months). It recognizes the power of sustained digital thinking—where content, media, engagement, and platform evolution came together to build enduring brand equity, loyalty, and business growth over time.