Best Performance Marketing Campaign

This category recognizes digital marketing campaigns that are fundamentally ROI-driven and meticulously optimized to achieve specific, quantifiable outcomes. It celebrates campaigns where every digital dollar spent can be directly attributed to a measurable business result, demonstrating exceptional efficiency and effectiveness.

Best Media Innovation

This category recognizes campaigns that have demonstrated boldness and ingenuity in their use of new or unconventional digital media spaces, partnerships, or placements. It celebrates innovative approaches to reaching audiences that broke through traditional norms, explored uncharted territories, or leveraged existing platforms in entirely novel ways to achieve disproportionate impact.

Best Conversational Marketing Campaign

This category celebrates innovative and effective digital marketing campaigns that have masterfully utilized chat-based experiences, particularly on platforms like WhatsApp (or other prominent messaging apps), to guide, convert, or retain users. It recognizes campaigns that leveraged the personal and immediate nature of conversational interfaces to build relationships, provide value, and drive measurable outcomes.

Best Programmatic Campaign

This category recognizes digital advertising campaigns that have demonstrated exceptional mastery in programmatic media buying and optimization. It celebrates campaigns where automated media purchases were strategically guided by sophisticated behavioral, contextual, and real-time insights, leading to unparalleled precision, efficiency, and measurable outcomes.

Best Social Commerce Campaign^New

Rewards innovation in social commerce – integrating shopping experiences directly into social platforms. With social commerce sales booming (e.g. US social commerce spiked in 2024 with TikTok Shop driving growth) and Cannes Lions evolving eCommerce into Creative Commerce, this category reflects how social media and commerce converge in creative ways.

Best Copywriting

This category celebrates outstanding copywriting and textual content specifically crafted for digital platforms. It recognizes campaigns and digital assets where the written word stood out, captured attention, conveyed the brand's voice authentically, and effectively guided the user towards a desired action or understanding

Best Art Direction / Visual Communication

This category celebrates digital marketing efforts where visual identity and aesthetic storytelling have been exceptionally used to elevate the brand's presence and communicate its message powerfully. It recognizes outstanding art direction across digital formats, demonstrating creativity, strategic intent, and technical excellence in visual execution.

Best Video Craft / Production

This category celebrates outstanding artistry, technical execution, and innovative storytelling in video content specifically produced for digital platforms. It recognizes campaigns or digital assets where the quality of video production, direction, editing, visual effects, and overall craftsmanship elevated the brand message and created a truly compelling and memorable viewing experience.

Best Interactive Digital Experience

This category recognizes digital experiences that leverage interactive elements, gamification, or immersive design principles to create highly engaging and memorable user experiences. It celebrates creative uses of digital technology to make the audience an active participant rather than a passive viewer, fostering deeper brand connection and interaction.

Best Motion Graphics/Animation

This category celebrates outstanding applications of motion graphics and animation within digital assets and campaigns. It recognizes creative and technically proficient work that utilized animated elements – ranging from sophisticated animated explainers and character animations to dynamic kinetic typography and subtle UI micro-animations – to enhance storytelling, clarify complex information, capture attention, and drive user engagement.

Best Mobile App Experience

This category celebrates mobile applications that deliver an outstanding user experience (UX), characterized by intuitive design, high performance, and seamless visual alignment with the brand's identity. It recognizes apps that transcend mere functionality to provide a delightful, efficient, and memorable interaction for users on their mobile devices.

Best Website Experience

This category celebrates websites that deliver an exceptional overall user experience, going beyond just aesthetics and functionality to create a truly seamless, engaging, and impactful digital journey. It recognizes websites where every element – from initial load to final conversion – works harmoniously to delight users, meet their needs efficiently, and effectively convey the brand's message.

Best Sustainable Digital Production^New

Recognizes digital campaigns produced with sustainability in mind (e.g. low-carbon websites, energy-efficient tech, eco-friendly practices). As the ad industry strives for carbon neutrality (see Campaign’s Ad Net Zero initiative), and awards like One Show’s Green Pencil honor environmental impact, this category encourages eco-conscious creative work.

Best Immersive Digital Experience (AR/VR/Metaverse)

This category celebrates groundbreaking brand experiences created within virtual reality (VR), augmented reality (AR), mixed reality (MR), or metaverse environments. It recognizes campaigns or activations that leveraged Extended Reality (XR) technologies to transport users into immersive digital or hybrid spaces, fostering deep engagement, unique interactions, and memorable brand connections.

Best AI-Generated Creative Content

This category celebrates outstanding applications of Generative AI tools to create, accelerate, or enhance content and creative assets across digital marketing campaigns. It recognizes innovative uses of AI for generating text, images, video, audio, or other multimedia that demonstrates creativity, efficiency, and significant impact on campaign delivery and effectiveness.

Best Use of AI for Data Insights

This category recognizes the exceptional use of Artificial Intelligence and Machine Learning to derive profound insights from vast datasets, enabling smarter decision-making and more effective digital marketing strategies. It celebrates campaigns or initiatives where AI-powered analytics, predictive modeling, or deep learning uncovered actionable patterns, forecasted future trends, or optimized audience understanding beyond human capabilities.

Best AI-Driven Innovation

A broad category recognizing groundbreaking and novel applications of AI in any area of digital marketing or technology, pushing the boundaries of what's possible.

Best AI-Powered Conversational Experience

Recognizes exceptional chatbots or voice assistants that provide seamless, intelligent, and personalized customer interactions.

Best Use of AI for Targeting & Personalization

This category celebrates the innovative use of Artificial Intelligence (AI) for image and video analysis to enhance creative deployment and ad targeting. It recognizes applications of AI that go beyond simple keyword-based targeting, leveraging the power of computer vision and machine learning to understand the content of visual media and deliver highly relevant and engaging advertising.

Best Use of AI for Marketing Automation

This category recognizes campaigns or initiatives that have successfully implemented Artificial Intelligence (AI) to optimize the entire marketing funnel, from initial customer acquisition to long-term engagement and retention. It celebrates the strategic use of AI to automate and personalize marketing messages and actions across multiple channels, creating a seamless and efficient customer journey.

Best Privacy-Safe Data Use^New

This category celebrates campaigns that have creatively utilized consumer data while prioritizing user privacy. It recognizes privacy-first approaches that comply with ethical data practices and global privacy standards.

Quick Commerce Campaigns^New

This category honors campaigns that have effectively promoted ultra-fast delivery or instant shopping services. It recognizes creative solutions that engage time-sensitive consumers and drive high-impact performance in quick commerce ecosystems.