About

Campaign India has announced the launch of the Campaign India Film Crest Awards (CIFCA). The awards will recognize and reward Ad and Corporate films created first aired or released between 1 March 2024 and 28 February 2025.

Entries for the same are open March 11 onwards. The entry process will go on till April 4, 2025. Advertising agencies, production houses, clients and other organisations involved in the creation of films targeted at Indian audiences are eligible to enter CIFCA 2025.

The jury will comprise ad landers alongside experts from different facets of filmmaking.

For more information contact priyanka.singh@haymarket.co.in / campaignindiaevents@haymarket.co.in

Categories

PRODUCTION EXCELLENCE

1.1 Best Animation & Motion Graphics Film
Recognizes films that use 2D, 3D, stop-motion, or mixed-media animation to elevate storytelling. Judges assess creativity, technical execution, and how animation enhances the narrative (e.g., character design, fluidity, visual innovation).

1.2 Best Production Design & Art Direction
Honors the visual world-building of a film, including set design, locations, props, and overall aesthetic coherence. Judges evaluate how these elements amplify the story’s atmosphere and authenticity.

1.3 Best Casting & Performance
Awards exceptional actor selection and performances (actors, dancers, models) that authentically bring characters to life. Judges focus on emotional depth, chemistry, and alignment with the film’s vision.

1.4 Best Use of Celebrity in a Film
Celebrates the strategic integration of a celebrity to strengthen brand messaging. Judges assess relevance to the brand, performance quality, and memorability of the celebrity’s role.

1.5 Best Costume Design
Recognizes innovative costume design that defines characters, reflects cultural context, or enhances storytelling. Judges evaluate creativity, authenticity, and alignment with the film’s visual tone.

1.6 Best Make-up & Special Effects
Description: Honors transformative artistry, including prosthetics, SFX makeup, and hair design. Judges look for technical precision, creativity, and how effects contribute to character or narrative.

1.7 Best Cinematography
Description: Rewards visual storytelling excellence through camera work, lighting, framing, and shot composition. Judges assess how techniques evoke emotion, guide focus, and enhance the film’s mood.

POST-PRODUCTION MASTERY

2.1 Best Editing
Celebrates technical and creative editing that shapes pacing, rhythm, and narrative flow. Judges evaluate seamless transitions, timing, and integration of visuals/sound.

2.2 Best Color Grading
Awards stylized color correction that establishes tone, consistency, and emotional resonance. Judges focus on how color palettes enhance storytelling (e.g., mood shifts, visual symbolism).

2.3 Best Visual Effects (VFX/CGI)
Recognizes seamless integration of VFX/CGI into live-action footage. Judges assess technical excellence, realism, and how effects serve the story without overshadowing it.

MUSIC & SOUND DESIGN

3.1 Best Sound Design
Honors innovative audio storytelling, including sound mixing, effects, and ambient layers. Judges evaluate how sound enhances immersion, emotion, and narrative clarity.

3.2 Best Original Score/Jingle
Awards music composed specifically for the film (e.g., scores, jingles). Judges assess originality, emotional impact, and synergy with the film’s message.

3.3 Best Adapted Soundtrack
Celebrates reimagined existing music tailored to fit the film’s brand or narrative. Judges focus on creativity in adaptation and alignment with the film’s tone.

DIRECTION & OVERALL ACHIEVEMENT

4.1 Best Director (Overall)
Recognizes visionary leadership in guiding storytelling, performances, and technical execution. Judges assess coherence of creative vision and impact on the final product.

4.2 Best Debut Director
Awards outstanding first-time directors (with fewer than three films). Judges focus on fresh perspectives, risk-taking, and storytelling promise.

4.3 Best Director - Industry Sector

4.3.1 Technology & Digital Innovation (Apps, E-Commerce, E-Gaming, Electronics)
Films promoting tech products, digital services, or electronic gadgets.

4.3.2 Automotive & Mobility (Automotive)
Films for cars, bikes, EV brands, or mobility solutions.

4.3.3 Food, Beverages & FMCG (Beverages & Food + FMCG)
Films for fast-moving consumer goods (e.g., snacks, beverages, toiletries).

4.3.4 Banking, Insurance & Agri-Business (Banking, Insurance & Agriculture)
Financial services, rural/agricultural campaigns.

4.3.5 Healthcare & Pharmaceuticals (Healthcare & Pharmaceuticals)
Medicines, hospitals, wellness products.

4.3.6 Education & EdTech (Education Including EdTech)
Schools, online learning platforms, skill development.

4.3.7 Lifestyle & Home Solutions (Household Products + Lifestyle)
Home appliances, décor, fashion, wellness, or luxury brands.

4.3.8 Public Service & Social Impact (Public Service)
Government campaigns, NGOs, or social awareness initiatives.

4.3.9 Travel, Tourism & Hospitality (Travel & Tourism)
Destinations, hotels, airlines, or cultural experiences.
Honors directors who excel in sector-specific challenges (e.g., product integration, audience targeting). Judges evaluate industry relevance and innovation.

4.4 Production House of the Year
Awarded to the studio with the highest cumulative points across categories. Judges consider consistency, creativity, and technical excellence in multiple submissions.

Entry Guidelines

Who should enter?

Advertising agencies, production houses, clients and other organisations involved in the creation of films targeted at Indian audiences are eligible to enter CIFCA 2025.

Eligibility period

Campaigns launched or current during the period from 1st March 2024 to 28th February 2025 are eligible to enter the 2025 awards..

Entries open: 11 March 2025

Submission deadline: 4 April 2025

Entry fees

From 11 March 2025 to 19 March 2025: Rs. 9350 per entry + GST

From 20 March 2025 to 4th April 2025: Rs. 10450 per entry + GST

Each entry must include the following to be considered complete:

Completed online entry form
Supporting material on the microsite/landing page
Total payment for all entries to be completed before 4 April 2025.

Pay by Direct transfer using NEFT / RTGS

Account Name:
Haymarket Media India Private Limited

Bank Name:
HDFC BANK

Account no:
03572320001089

RTGS / NEFT IFSCCODE:
HDFC0000357

Branch Address:
Shapoorji Pallonji Building, Dr. Shirodkar Marg, Near KEM Hospital, opp. Bata Showroom, Mumbai – 400 012, Maharashtra, India SWIFT CODE: HDFCINBB

After making the payment, please send a confirmation mail to prasad.gawade@haymarketsac.com / Priyanka.singh@haymarket.co.in
along with Payment Date and Payment details(UTR Number for NEFT OR Cheque / DD number & date) .This is important for speedy submission of your entry before 4 April 2025.

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Tukaram Bhikaji Kadam Marg, Chinchpokli East,
Mumbai - 400033. INDIA.

Tel: +91-22-69047500.

Email: campaignawards@haymarketsac.com

For sponsorship opportunities:

Email: akanksha.sinha@haymarketsac.com