1: Animation/Mix Media/Stop motion/Motion Graphics
The aesthetics of the animation in a film, which includes all types of animation, including cell, stop-motion, graphic, silhouette and computer animation in 2D OR 3D.
2: Best animation Film (Director & Producer)
Best integration and use of animation in the most aesthetic and memorable form.
3: Production Design/Art Direction
The aesthetic of the production design/art direction, which includes set design and location builds, overall look, feel and the atmosphere of the piece and the enhancement of the narrative by the artful management of the visual components.
4. Casting & Performance
The vision and achievement of the casting, which includes pre-production selection of actors, dancers, singers, models, non-professionals, animals and other talent & their most appropriate use and performance in the film.
5. Best use of celebrity in the film
Performance and use of a celebrity in the film,the vision and achievement of using the particular celebrity for the brand communication. Best fit for brand.
6. Costume
Awarded for the best use of costumes, and the costume design & aesthetics
7. Make-up & Hair
Awarded for the best make-up design & hair.
8. Prosthetics
Awarded for the best special effects make-up.
9. Cinematography
The quality and effect of the cinematography, which includes style, artistic choices, camerawork, cinematic techniques, shoot composition, lighting and other effects.